AI Mode in Google Search Will Now Help You Buy Clothes and Movie Tickets

Google’s newest synthetic intelligence (AI) characteristic in Search, AI Mode, is now getting a number of new capabilities. Introduced at Google I/O 2025 on Tuesday, the Mountain View-based tech large is now making the AI-powered end-to-end search expertise extra succesful and helpful. The mode is getting new options resembling a reasoning mode, Stay Search, agentic capabilities to order a desk at a restaurant, and new procuring instruments. The AI Mode in Search and the brand new options will at the moment solely be obtainable within the US.

AI Mode in Search Will get Smarter

In a blog post, the tech large detailed the brand new options coming to AI Mode. It’s a complete model of AI Overviews, the place customers can ask advanced queries which might in any other case require working a number of searches. AI Mode makes use of a question fan-out approach, the place it breaks down consumer queries into subtopics and runs a number of search queries concurrently to seek out and present the related info.

Google stated that beginning this week, AI Mode and AI Overviews within the US might be powered by a customized model of Gemini 2.5. Whereas AI Mode doesn’t require a sign-up course of within the US, these new capabilities will solely be obtainable to pick out customers through Search Labs. Notably, the corporate plans so as to add options and capabilities from AI Mode into the core Search expertise.

A brand new Deep Search characteristic is being added to AI Mode, which can permit customers to obtain “much more thorough responses.” Utilizing deep analysis capabilities, it could run lots of of search queries, collate the data, and create “an expert-level fully-cited report in simply minutes.”

One other attention-grabbing new characteristic is Search Stay. This model of Search lets AI Mode entry the digital camera of a tool, and primarily based on what it sees, it could reply queries verbally in real-time. Customers can conversationally ask for details about objects, landmarks, and locations so long as they seem within the digital camera feed.

Google can also be bringing Undertaking Mariner’s agentic operate to AI Mode. With this, the AI-powered search expertise can help customers with buying occasion tickets, making restaurant reservations and reserving appointments. As an example, if a consumer needs to e-book tickets for a sporting occasion, the software will analyse ticket choices, take a look at real-time pricing, fill out types, and present customers related ticket choices. Customers can then affirm the main points and manually make the acquisition. Google is working with Ticketmaster, StubHub, Resy and Vagaro for this characteristic.

AI Mode in Search can also be changing into extra personalised. Google stated the Gemini-powered software will quickly supply options primarily based on the consumer’s previous searches. Customers can even join AI mode with different Google apps to assist it acquire extra context about their preferences. This functionality might be turned off at any time.

Aside from the abovementioned capabilities, AI Mode in Search can also be introducing a number of new options to enhance the procuring expertise of customers. It now exhibits visible search outcomes, helps customers nearly attempt on new garments, and makes use of AI brokers to assist customers purchase a product when it’s retailing at their most popular value.

By combining Gemini with Google’s Procuring Graph, the brand new AI mode can kind by 50 billion product listings to seek out related choices for customers. At any time when customers make a product question, it can present a browsable panel of pictures and product itemizing, which is personalised to their preferences.

The tech large says that customers could make extremely particular and complicated requests, and the AI Mode will nonetheless be capable of slim down the choices to seek out merchandise that match the outline. This implies even when customers have no idea the technical time period for the product they’re searching for, the AI software can nonetheless pinpoint it utilizing its visible description.

Simply by importing a full-length photograph of themselves, customers can now nearly attempt on billions of attire listings. Google says the characteristic is powered by a customized fashion-based picture era mannequin that understands the human physique and the way garments fold, stretch, and drape on totally different our bodies.

Lastly, AI Mode can also be getting a brand new agentic checkout system that helps customers in buying merchandise. At any time when a consumer is on the checkout web page of a product (throughout the AI Mode interface), they may see a “monitor value” possibility. Tapping it can permit them to see a slider with the minimal and most value of the product and a suggestion for the best value. Customers can set the slider as per their desire, and the AI will notify them each time the product is retailing for stated value.

Then, customers can simply faucet the “purchase for me” button within the notification, and AI Mode will mechanically add the merchandise to their cart on the product owner’s web site and full the checkout course of by paying through Google Pay. This agentic checkout characteristic might be rolling out within the coming months within the US.