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AppFlyer’s MAMA India: The Digital Bharat 2.0 event to spotlight opportunities for growth in the Indian app economy


From Digital India to Digital Bharat – India’s digital revolution has ushered in a brand new period of transformation. Powered by an internet consumer base of over 900 million and a rising smartphone consumer base of over 700 million, India is among the fastest-growing cellular app economies on this planet, at present. With a thriving cellular app ecosystem in place, companies throughout the nation want to construct for the following billion customers from Bharat, who’re bringing in regards to the subsequent part of progress for the Indian digital and app economies.

To underline this fast-growing India alternative, world attribution and advertising analytics chief AppsFlyer is internet hosting ‘MAMA India – The Digital Bharat 2.0’ occasion – which is the India version of its iconic flagship MAMA (Cellular Attribution and Advertising Analytics) offline occasion sequence – on Friday, December 2, 2022 at JW Marriott Juhu, Mumbai.

The occasion lineup features a sequence of high-profile keynotes, panel discussions, fireplace chats, and founders’ progress tales classes with prime product leaders, advertising heads, startup founders, marquee traders, and policymakers on key themes regarding the Indian cellular app ecosystem.


Find out more about the MAMA India – The Digital Bharat 2.0 event
Right here’s a have a look at key takeaways anticipated from ‘MAMA India – Digital Bharat 2.0’ occasion by AppsFlyer:


  • A deep dive into the Digital Bharat 2.0 alternative for the Indian app ecosystem and the best way ahead

With the arrival of the 5G and BharatNet, the nation is poised to have the biggest digital populace worldwide after China, boosting India’s digital economic system. Nevertheless, this Digital Bharat alternative requires an entire new playbook to be mastered. As enterprises look to focus on this rising app consumer base from Bharat, new avenues for progress and innovation are additionally opening up when it comes to product improvement, advertising methods and different issues.

Uncover the tales of your curiosity

In keynote addresses and fireplace chats with
Ajay Sawhney, Former Secretary – Ministry of Electronics & Info Expertise (MeitY), Govt. of India,
Ronen Mense, President & MD, APAC, AppsFlyer, and
Christopher Liu, Head of Gaming Investments, VNG Company, and talks by
Sanjay Trisal, Normal Supervisor of INSEA/ANZ, AppsFlyer, in addition to panel discussions with CleverTap Co-Founder
Anand Jain and
Harpreet Singh Paintal, Head – Knowledge & Analytics Enterprise, Adobe, the occasion will highlight the completely different developments and alternatives within the Indian mobile-first shopper economic system and the way each home and world gamers want to faucet into it.

  • Classes in entrepreneurship and model constructing from prime startup entrepreneurs

MAMA India – The Digital Bharat 2.0 occasion by AppsFlyer will highlight key learnings from the entrepreneurial journey of among the prime startup leaders from corporations like
Shally Modi, Co-founder, Pratilipi,
Aprameya Radhakrishna, Founder & CEO,
Koo, and
Naiyya Saggi, Co-Founder, MyGlamm Group. The co-founders of main startups – corresponding to
Pratilipi, India’s largest digital platform connecting readers and writers in 12 Indian languages,
Koo, a homegrown microblogging platform for native languages that not too long ago tapped into the worldwide markets by foraying into nations like Brazil and america, and
MyGlamm Group, which is constructing a content-to-commerce D2C home of manufacturers – will share their progress methods and learnings from efficiently navigating completely different markets.

Priya Choudhary, Director, Enterprise Options, Google India will even characteristic within the Progress Marathon part with
Shally Modi of Pratilipi,
Aprameya Radhakrishna of Koo, and
Naiyya Saggi of MyGlamm.
Garima Sawhney, Co-founder of Pristyn Care,
Poonam Bhatt, EVP – Digital, Vodafone Concept,
Suchi Mukherjee, Founder & CEO of Limeroad, and
Rashmi Chadha, Founding father of WoVoyage will even decode what it takes to construct companies and options with a variety agenda in Digital India, in a panel dialogue moderated by
Ritu Sharma, Nation Supervisor, India, AppFlyer.

  • Insights on Indian startup ecosystem from prime entrepreneurs, traders and entrepreneurs

In a
CMO Roundtable on the subject ‘Unlocking Innovation and Driving Progress Throughout The Advertising Ecosystem,’ prime advertising heads of India Inc and the startup ecosystem will share the important thing methods one can undertake for driving consumer acquisitions and likewise to make sure retention. From learn how to construct an efficient martech stack to defining the perfect cellular advertising methods and the correct measurement instruments for your online business, advertising heads from corporations like
Gaurav Verma, Affiliate Vice President, Person Progress, Games24x7,
Rajan Bansal, VP – Progress Advertising Head, Airtel,
Ranjana Mangla, Sr. Vice President & Head of Advert Income – SonyLiv, and
Vakul Agarwal, Vice President – Progress, Licious will delve on a spread of app advertising associated subjects.

In an
investor roundtable dialogue on the subject ‘The Nice Startup Reset Of 2022: Outlook, Alternatives, Outcomes,’ prime traders from the Indian startup ecosystem –
Alok Misra of
Normal Atlantic, Shweta Bhatia of
Eight Roads,
and Amol Warange of
Omidyar with
Kamlesh Bhatia, Head of Digital Improvements at AWS, India – will decode their playbook for figuring out profitable concepts whereas elaborating on the important thing methods that the Indian startups have to undertake as they the look out for investments in a market that’s wrought by uncertainty and volatility.


  • Key developments and alternatives in app improvement from prime app builders and product managers

In a CPO Roundtable dialogue on the subject ‘
Turning a product right into a model and discovering the right product-market match,’ product leaders from prime India Inc corporations and startups like
Apoorva Sharma, Affiliate Director Product, upGrad,
Saichithra Swaminathan, Chief Product Officer, Matrimony.com,
Dilip Chandra, VP – Product & Analytics, aha, and
Himavant Kurnala, Chief Product Officer – Market, Reliance Retail share the completely different product-led progress methods adopted by them.

They will even deep dive into how corporations can create the correct product expertise for his or her prospects, construct efficient relationships and keep consistency in communication and product evolution. From elaborating on learn how to measure and perceive your product-market match to learn how to scale a class defining product, the panelists will even delve into the continually altering and evolving ecosystem of the Indian app improvement business.

  • Networking alternatives with key stakeholders of the Indian digital economic system

For app builders, cellular entrepreneurs, startup founders and product managers constructing and scaling modern apps from India, the MAMA India – The Digital Bharat 2.0 occasion gives a platform to rub shoulders with the who’s who of the cellular app advertising ecosystem. The occasion will function frequent floor for key stakeholders of the Indian app ecosystem to satisfy, join, and community with among the leaders from the regulatory, advertising and know-how spheres of the Indian app advertising ecosystem.

Together with insights on the important thing market developments and progress alternatives from prime product leaders, advertising heads, startup founders, marquee traders, and policymakers, members will even get an opportunity to wind down with some mild leisure and laughter with the favored Indian slapstick comedian,
Kanan Gill.


Find out more about the MAMA India – The Digital Bharat 2.0 event

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