New York – Underscoring the corporate’s dedication to mixing on-trend styling with cross-category merchandising, Avanti Linens debuted an array of contemporary designs and category-spanning assortments on the New York House Fashions Market this week.
“Our seasonal residence assortment introduces vibrant, coordinated product assortments throughout Spring/Easter, Teen/Valentine’s, Seaside and Americana themes, providing a contemporary tackle festive residing,” Jeff Kaufman, chief working officer, advised sister pub House Textiles At present. “Every assortment brings collectively a number of product classes – bathtub, tabletop, textiles, décor and equipment – constructed round thoughtfully designed print tales and nostalgic but trend-forward aesthetics.”
Avanti’s seasonal residence line is designed to ship “a deliberate stability of caprice, seasonality and client nostalgia” anchored in trend-right colour, recognizable motifs and multi-category integration that helps retailers seeking to merchandise full way of life tales, he defined.
Beneath the Izod model, Avanti’s newest bathtub launch channels preppy Americana model with clear coastal influences and stylized international motifs. Rooted in timeless design and elevated via fashionable supplies and development, the assortment reinforces Izod’s “traditional prep with an informal edge” positioning. Kaufman famous that the gathering “balances masculine and female energies throughout colour, print and type,” increasing the model’s versatility for the tub class.
Avanti can also be including to the Nicole Miller bathtub assortment. The brand new assortment becoming a member of the model explores a refined expression of contemporary femininity and pure magnificence. Comfortable tonal palettes, wealthy textures and painterly motifs mix with conventional botanical parts and artisan-inspired craftsmanship. “This assortment brings fashion-forward refinement into the on a regular basis bathtub expertise,” Kaufman mentioned.
One instance is the brand new Geo Grid line, which options tortoise-inspired glass equipment in heat caramel and espresso tones, accented with gold {hardware} for a luxe contact. A refined linear geometric motif carries throughout the bathe curtain, beige bathmat and yarn-dyed towels, making a cohesive, fashionable look.
Inside Avanti’s home strains, the brand new Classic Shells assortment pairs a pastel palette of blush, cream and sandy beige with delicate seashell motifs. The bathe curtain’s clever collage of scallops, conches and nautilus shells is complemented by scalloped-edge bathtub mats, embroidered towels and resin equipment accented with jute-like bands for an natural, nautical end.
A celebration of patriotic spirit, the Americana Bathtub assortment bursts with crimson, white and blue. The bathe curtain options playful stars and traditional stripes, whereas dimensional star-patterned bathtub rugs and star-themed resin equipment full the look.
In bedding, Avanti’s spring/summer time introductions spotlight floral and coastal themes. Quilt units are impressed by meadow flowers, blooms and foliage, rendered in jacquard and printed gauze, with accents of gingham, classic plaid and trellis patterns. Coastal designs showcase starfish, coral and seashell prints that “evoke a way of ocean, seashores and shoreline – you may nearly hear the waves,” Kaufman mentioned.
The seasonal technique extends past bedding, with coordinated quilts, throws, bathtub and desk merchandise designed to transition seamlessly from spring via summer time.
“We’re giving retailers a whole story to inform their prospects,” Kaufman mentioned. “From the tub to the bed room to the desk, the designs are linked, trend-right and prepared for cross-merchandising.”
Avanti Linens’ New York Metropolis showroom is positioned at 34 W. thirty third St. in Suite 1007.