Hernando, Miss.-based Magnolia Lighting obtained a 2025 ARTS Award for lighting showroom within the East/Atlantic area.
HERNANDO, Miss. – Magnolia Lighting received an ARTS Award last month within the class of Lighting Showroom, East/Atlantic Area. Household-owned since 1984, Magnolia Lighting operates its essential showroom in Hernando, Miss., together with three different shops within the state, in Tupelo, Oxford and Ridgeland. Its enterprise covers the north half of Mississippi, and its Hernando location attracts at the least half its enterprise from the Memphis, Tenn., market in addition to japanese Arkansas.
Its major buyer is the builder. It additionally sells dwelling décor, and its best-selling classes in that regard are lamps and artwork.
Pam Whitfield has been concerned in Magnolia Lighting, her husband’s household enterprise, since 1994 when it was often known as Magnolia Lighting & Electrical Provide.
We spoke with Whitfield in regards to the firm’s plans for 2025.
What’s driving enterprise?
We’re nonetheless in a really robust new development space in all shops besides Tupelo. That drives enterprise. So far as dwelling equipment, we attempt to goal the brand new house owner who’s choosing out lights and hope they may come again for accents.
In 2008, we determined we wanted to redirect and goal retail fairly than relying solely on new development. We’ve sustained that over time by social media and TV advertisements. That drives the retail aspect. We ended up having an important 12 months [in 2024.] That’s not precisely frequent within the lighting trade proper now.
What’s your outlook for this 12 months?
The immigration deal [being discussed in Washington] is massive for development. We’re involved about tariffs. It harm us in 2017, however they’ve develop into a part of the norm. It considerations us however we’re not afraid of it as a result of it’s world. Nobody within the trade is immune. Convincing our builders to extend their budgets is the larger problem that we have now.
Are you attempting something new this 12 months?
Nothing completely different for this 12 months. I don’t know if that is the time to enterprise out into new. We’ve tried issues previously, extra so in retail. We’re going to remain the course.
Within the trade, some are working in a extra conservative mode, and I want they [manufacturers] would open up stock. We’re a stocking showroom, which is what sustained us by COVID. I don’t really feel like anyone is stepping out on a limb or doing one thing thrilling.
What’s trending?
We’re bringing again some bronzes, softer finishes.
We noticed a lot gold [at the recent show], which we love as a result of it makes our retailer so stunning, however I anticipated a pattern away from that. Not in lighting, [though]. In dwelling décor, my purchaser noticed a pattern away from a lot gold.
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