At 11 am on Saturday, the joy within the air is palpable in T Nagar. Outdoors the numerous huge retailers on Usman street able to welcome a throng of individuals, snack retailers and smaller jewelry sellers busily arrange their wares. Mini samosas are neatly organized in excessive piles, strategically positioned inside an arm’s size from the chairs outdoors these retailers meant for weary clients and their households who’re ready.
A counter of vegetation greet clients making their method into Pothys; each buyer can choose up a plant after they stroll out. “Amongst our new releases for the festive season is the Vasundhara 3D sari,” says a salesman, as he opens out an entire lot of silk saris to indicate off the 3D impact– because of the shimmery zari thread in a number of various colors. Tissue saris, in pastel shades and gold are all the fashion this 12 months, with lavender specifically, a favorite, he says. S Deepika, a buyer who has made the pilgrimage all the best way from Avadi, is worked up. Cellphone in hand, she’s displaying the salesperson a sari with a designer shirt.
“I saved this some time in the past after coming throughout this sample on an Instagram reel,” she says. Prospects strolling in with Instagram references, the salespersons manning the bottom flooring there, are aplenty.
A 3D sari on the market at Pothys
| Picture Credit score:
S Poorvaja
Movies and tv exhibits have for lengthy influenced patrons particularly across the festive season. Actor Gopika’s saris with tamil alphabets on it had been all the fashion after the 2004 Tamil movie Autograph. Following the movie Chandramukhi’s launch, Jyotika’s ‘Chandramukhi Sari’, a spread of saris in plain colors with gold borders took buyers by storm.
“This 12 months once more, a Jyotika sari could be very widespread. We had 30 items and all have bought out,” a workers on the retailer says. The sari, a gold and pink shimmery one was one thing she wore to the a lot lined Ambani wedding ceremony earlier this 12 months. The improvements don’t cease with Deepavali; their subsequent creation is targetted on the wedding ceremony season, the place {couples} can get their names embroidered on the bride’s silk saris.
At Jayachandran and Saravana shops close by, the readymade sections have a throng of individuals. “We completed our sari purchases some time in the past, to make sure we now have the autumn and blouses stitched. The weekend earlier than diwali is reserved for looking for the youngsters within the household, and for readymade garments,” says Aathmika N. Having arrived in Usman street at 10.30 am, she particulars her plans for the day – to take a look at all of the shops right here, and make her method to Pondy Bazaar to seize lunch and make her method by way of the retailers there as effectively.
Even on the smaller retailers alongside Pondy Bazaar, enterprise is brisk. Velu at 5 Stars Buying Centre says ‘Alia’ reduce kurtas, a design popularised by actor Alia Bhatt and anarkali reduce kurtas proceed to be quick sellers. “Brief kurtis too, that may be worn on a regular basis are most well-liked by school college students,” he says.
Within the run as much as the pageant, everyone seems to be eager to have a chunk of the Deepavali pie. Fruit sellers are busy stocking up on earthern lamps, and the flower sellers say enterprise has been nice, with celebrations kicking off that weekend. “Enterprise over the subsequent three days shall be nice, the final minute buyers at all times come right here to T Nagar,” Nagammal, a flower vendor says, cheerily.
Revealed – October 30, 2024 05:12 pm IST
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