Clothing brand Qua launches a line dedicated to women cricketers

(Left to proper) Jemimah Rodrigues, Shreyanka Patil, Shafali Verma, Radha Yadav sporting Qua’s pre-fall assortment
| Photograph Credit score: Particular Association

The founders of the model Qua, Rupanshi Agarwal and Dr Divya Agarwal, name their pre-fall assortment ‘trendy armour’. The suits are designed for the up to date Indian girl, they are saying, who usually has to strike a stability between her skilled and private lives.

The gathering was created with the intention of giving continuity to the wardrobe, says Rupanshi, who can be the CEO of Qua. “We’ve got created separates that may be combined and matched; paired with older collections. These are items that may transition from day-time to night-time put on,” says Rupanshi.

Fashionable Heroine, as the gathering is known as, is devoted to ladies cricketers of India. The marketing campaign that was launched in September, forward of the T20 World Cup 2024, options 4 ladies cricketers, Jemimah Rodrigues, Shafali Verma, Shreyanka Patil and Radha Yadav. The vary is a tribute to ladies who’ve created their very own area in a male-dominated sport. “We needed to collaborate with individuals who signify our model ethos — ladies who’re breaking boundaries, difficult norms, and galvanizing others by way of their journeys,” says Rupanshi.

The gathering finds the stability between performance and magnificence. “We needed to create somewhat little bit of stress between trendy and utilitarian features of clothes,” says Dr Divya, the artistic director of Qua. “The gathering is about versatility, confidence, and proudly owning your individuality,” she provides.

Comprising A-line clothes, midi skirts, shirt clothes, trench-inspired shirts, cargo trousers, contoured clothes, flared panelled skirts, tuxedo units, cape jackets and tux collar shirts, Fashionable Heroine (which has 37 designs) is about energy dressing.

“We designed every bit to replicate the complexities of energy — whether or not it’s resilience or dedication. Collaborating with these sportswomen, who’ve shattered societal expectations, was an natural approach to categorical that vogue can and needs to be about extra than simply aesthetics,” says Dr Divya.

The material used consists of supplies which are appropriate for garments that can be utilized all through the day — high-stretch jeans and poly viscose, for example. “The outfits are those who can be utilized all year long too, no matter seasons. They are often layered up, or dressed down in keeping with the season, event and time of the day,” says Rupanshi. The leather-based used is vegan. “We’ve got opted for a premium fake leather-based made from polyurethane, making certain that it has the feel and appear of leather-based, whereas being cruelty-free and sustainable,” provides Rupanshi.

Creating a group is rarely a linear course of, says Rupanshi. “It’s a dialogue between idea, type and materials. ‘For Fashionable Heroine’, we spent months not simply on the design, however on understanding who this girl is. We requested ourselves what does she want and the way can we give it to her in a method that’s each empowering and chic,” she says.

The model was born from their very own private expertise, says Rupanshi. An engineer by career, she would usually be disillusioned by the clothes choices accessible for a working girl corresponding to herself. “The few choices we had had been principally made by menswear manufacturers and weren’t so attractive,” says Rupanshi. Divya, a physician by career, additionally felt the identical method. The 2 buddies obtained collectively and determined to launch their very own model. After a whole lot of dialogue, analysis and thought, the 2 launched Qua in 2019.

The gathering (beginning at ₹1,995) is out there on the on-line retailer, qua.clothes.