Dolby Atmos has been a family title in India for years. In case you’ve not too long ago purchased a smartphone, laptop computer, or sensible TV, it most likely comes with Dolby Atmos assist. One of the best half is that we will now expertise Dolby Imaginative and prescient and Atmos in stay sports activities occasions just like the not too long ago concluded Champions Trophy, which India lifted in 2025, and Wimbledon – reworking how followers expertise stay occasions at residence. In fact, you continue to want a Dolby Imaginative and prescient and Dolby Atmos-enabled system to boost your viewing expertise. On the identical time, you could find over 1,000 Dolby Atmos screens and loads of content material to eat on-line. Dolby is already engaged on its subsequent massive frontier and has collaborated with Annapurna Studios in Hyderabad to carry up India’s first Dolby-certified facility for cinema and residential. The collaboration not solely opens up new horizons for studios but additionally prioritises the wants of filmmakers.
Ashim Mathur, Vice President – Advertising and marketing for APAC at Dolby Laboratories, whereas discussing Dolby Imaginative and prescient, said that the corporate is already engaged on an outreach programme that may assist unfold the phrase. Talking on the collaboration with Annapurna Studios, Mathur added that amenities like it will assist carry filmmakers’ imaginative and prescient to life, and the appropriate cinemas will assist customers eat such content material the way in which it’s supposed.
Dolby Imaginative and prescient post-production facility: Technical particulars, mixing rundown
Speaking about technical facets, notably Dolby Imaginative and prescient and HLG, a Dolby engineer defined that Dolby Imaginative and prescient makes use of PQ, quick for Perceptual Quantizer, for HDR, providing a dynamic vary 40x brighter and 10x darker than the usual dynamic vary. Hybrid log gamma know-how, or lengthy for HLG, developed by DVC and NHK, is appropriate for broadcast and OTT platforms, but it surely has a decrease distinction ratio when in comparison with PQ.
Dolby Atmos mixing unit at Annapurna Studios in Hyderabad
The engineer additionally talked in regards to the significance of color correction software program like Baselight and DaVinci Resolve. And the function of switch features in digital camera know-how, and the advantages of Dolby Atmos for immersive audio experiences in cinemas.
Discussing peak brightness in Dolby Imaginative and prescient cinema projection, the Dolby engineer famous that it is 108 nits at 12 bits in cinemas and 1000 nits for Good TVs at residence. The engineer defined the idea of Atmos mixing and emphasised the significance of stage (mattress) audio system and the article (atmos components). The thing component permits sound to maneuver freely throughout the room, enhancing the viewers’s expertise. Your complete setup contains 128 channels of audio, with the primary 4 channels devoted to the mattress and the remaining channels allotted to things. The engineer clarified that the primary components of the movie, corresponding to heavy music and dynamic sounds, are sometimes positioned within the mattress channel.
Dolby Imaginative and prescient projection system by Christie Digital
When requested in regards to the distinction in method taken for theatre and OTT, the engineer defined that the blending room is about up for theatre, whereas an OTT room is used for various monitoring and loudness ranges. He added that every OTT platform has its norms, and the combination is adjusted accordingly to fulfill these necessities. Nevertheless, it is very important preserve a snug steadiness that works properly for each theatre and OTT releases.
The engineer added that even the blacks are all the time dynamically managed by Dolby Imaginative and prescient, whether or not it’s for a Dolby cinema projector. He burdened the consistency of high quality throughout totally different display screen sizes and some great benefits of Dolby Atmos for Dolby Cinema, emphasizing the studio-grade audio high quality and its transferability to exhibitions.
Very similar to the Dolby Atmos adoption, which steadily picked up tempo, we count on the Dolby Imaginative and prescient to change into the subsequent massive factor for filmmakers and can see extra pickup in a while. Mathur mentioned that Annapurna Studios shall be a marquee instance for different manufacturing homes and should comply with swimsuit.
(From left to proper): Nagarjuna, actor and co-owner of Annapurna Studios, and Ashim Mathur, Vice-President Advertising and marketing for APAC, Dolby
Annapurna Studio: The legacy studio
Annapurna Studio in Hyderabad accomplished the 50-year milestone in 2025 and was established by veteran actor Akkineni Nageswara Rao (ANR) in 1975; it was named after ANR’s spouse, Annapurna. The studio, initially with non-air-conditioned sound levels, has grown to 12 absolutely outfitted air-conditioned levels, serving over 5,000 movies and producing greater than 60. It launched new applied sciences, like Dolby Cinema, which required important investments, particularly throughout COVID-19.
Annapurna Studio additionally expanded into digital manufacturing know-how throughout COVID-19 and was impressed by the success of collection like “The Mandalorian” on Disney+. It now provides complete post-production companies, dealing with tasks from modifying to visible results, aiming to be a one-stop store for filmmakers.
Annapurna Studios has dealt with mixing for well-liked films like Pushpa and Pushpa 2. Devices 360 was among the many choose media that skilled the state-of-the-art Dolby Atmos combine rooms. The ability encompasses a cutting-edge Dolby Imaginative and prescient projection system developed by Christie Digital Techniques, a long-standing accomplice of Dolby.
A capturing area at Annapurna Studios in Hyderabad
Dolby and Annapurna Studios collab is simply the primary in lots of
Nagarjuna Akkineni, actor and co-owner of Annapurna Studios, mentioned the investments into growing a one-stop resolution for filmmakers. He touched upon the significance of increasing the studio area and the potential for brand spanking new tales to be informed in darker settings with superior know-how like Dolby Imaginative and prescient. Nagarjuna burdened the advantages of applied sciences like Imaginative and prescient, which can assist filmmakers carry new storytelling methods alongside infrastructure enhancements in theatres and the impression on manufacturing high quality. He additionally talked in regards to the ardour and dedication of filmmakers to undertake superior know-how.
For example of how in depth work goes round film launches, Nagarjuna mentioned the appreciable time spent mastering trailers, which play a vital function in film launches.
Nagarjuna additionally talked in regards to the ardour and method some filmmakers take to good their tasks. “I consider Mr S. S. Rajamouli is the one one who actually pushed the boundaries at that time for the RRR film. He went by means of so many iterations and corrections for RRR and was additionally studying on the go, however that is what passionate filmmakers suppose that this may be carried out and achieved.”
Speaking in regards to the studio’s early days, he recounted the challenges confronted in the course of the development of Annapurna Studios, together with an encounter with a snake.
Mathur talked in regards to the potential for extra Dolby Imaginative and prescient screens in India. “We consider that this facility, which is now operational and with extra content material being added, will function a helpful reference level for exhibitors who’re additionally deciding whether or not to make the shift,” Mathur added.
Dolby has huge plans, and we will count on to listen to extra from them this yr, together with some new collaborations for Dolby Imaginative and prescient.