Domaci homeowners Derrick and Warren Clark stand in entrance of the Domaci Studio pop-up in downtown Bethlehem, Pa.
BETHLEHEM, Pa. — Residence furnishings retailer Domaci is constructing curiosity for its new enterprise mannequin with a Major Road pop-up right here.
The retailer, which beforehand bought all the things for the house underneath one nameplate, not too long ago break up its companies into two distinct, but associated operations and diminished its footprint. At the moment, its Domaci Market is the place for objects corresponding to soaps and fragrances, whereas Domaci Studio is its house for house furnishings and inside design.
“Earlier than the pandemic, we made the choice that we needed to scale back our footprint barely. We had been servicing all points of house, however it was complicated as a result of right here’s a bar of cleaning soap and right here’s a settee,” defined co-owner Warren Clark.
And whereas Domaci Market at present is open completely, Domaci Studio is open for the subsequent couple of months as a pop-up subsequent door. He mentioned when each manufacturers are open, he and associate Derrick Clark could have round 2,000 sq. ft of showroom.
“We haven’t performed something to the house apart from clear it up and transfer our stuff in as a result of we all know there might be building,” Clark mentioned, noting that work will want performed from the time the pop-up closes to the time that Domaci Studio opens for good.
Moreover, the owner operates a handful of Airbnbs upstairs, and Clark mentioned Domaci furnishes a number of of them. After they’re not being occupied, he mentioned, clients can go to the subsequent flooring and store.
The pop-up opened earlier this month, and Clark mentioned the group response has been nice. He mentioned it didn’t damage that having two distinct manufacturers eradicated confusion about what’s on the market.
“I feel it undoubtedly helped and codified to individuals who we’re and what we do,” he mentioned.
Thomas Lester is Retail Editor for Furnishings At the moment and Digital/Managing Editor for Residence Accents At the moment. A graduate of Emory & Henry School’s Mass Communications program, Lester spent a dozen years working for newspapers in Virginia and North Carolina protecting an array of topics, starting from group information, authorities, schooling, ACC sports activities, skilled baseball and extra earlier than becoming a member of Furnishings At the moment in 2013. Attain out to me along with your story concepts, ideas and extra at tlester@furnituretoday.com.
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