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Employee-focused policies take centrestage at startups


Bengaluru: We’ve all heard of proper to training — however proper to nap? Earlier this week, Chaitanya Ramalingegowda, co-founder of residence and sleep options manufacturers Wakefit, introduced simply that: a first-of-its-kind proper to nap initiative to advertise and normalise afternoon naps at work. As individuals took to LinkedIn to laud the transfer, the startup’s social media deal with quipped: ‘Miles to go, however earlier than that, we sleep’.

In a post-Covid-19 world, the place workers are demanding extra work-life steadiness, extra flexibility and a greater, extra inclusive office tradition, startups corresponding to Wakefit, Dream11, The Good Glamm Group, BeatO and Zepto are stepping up with initiatives to maintain workers completely satisfied at a time when attrition is excessive and competitors intense to draw the proper expertise.

From nap instances to birthday leaves and trip reimbursements, chatbots that join with workers to gauge how they’re feeling to employee-driven advantages programmes, startups are going the additional mile to alter how staid outdated company tradition works.

“Initiatives like this have a compounding impact. Anybody alone received’t be a retention instrument; however all of them add up,” Ramalingegowda advised ET.

“It’s about continually pushing the envelope. If it resonates, nice; in any other case, we part it out,” he says.

The emergence of a number of new alternatives for proficient workers coupled with a weakened emotional bond between workers and the organisation on account of lengthy length of WFH, has resulted in excessive attrition,

Uncover the tales of your curiosity



“To handle this example, organisations are taking a multiprong strategy. They’ve develop into very modern in customising their advantages to place themselves uniquely in entrance of workers to make sure a stronger join,” says Rajul Mathur, Head of expertise & Rewards, Willis Towers Watson.

Fantasy sports activities platform Dream11 had earlier launched the Proximity to Stadium advantages programme to encourage workers to maneuver nearer to The Stadium (the workplace) by contributing as much as Rs 1 lakh each month in direction of HRA. Extra lately, it provided an immediate relocation coverage, when it anticipated the tip of pandemic-related restrictions. Below this, new and present Dreamsters may transfer again to Mumbai with their households, and their end-to-end relocation together with lodging in five-star lodges for as much as three weeks was paid for.

“This coverage is among the many prime the reason why greater than 2/3rds of Dreamsters who had been already availing the Proximity to Stadium profit, resumed work with us full time in February. We imagine that our tradition and the best way we work are large motivators for our expertise to be with us in the long term,” stated CHRO Kevin Freitas.

Different startups are attempting various things. Like The Good Glamm Group has accomplished away with the attendance system. A few month in the past, it launched the Amber chatbot to place in place a steady listening mechanism the place it connects with workers on how they’re feeling, whether or not they’re burnt out and so forth. “Amber has been working very properly for us as a retention instrument as a result of it helps us determine which workers are disengaged. In a way we’re capable of do ‘keep interviews’ reasonably than ‘exit interviews’,” says chief individuals officer Kartik Rao.

Not one-size-fits-all

Grocery startup Zepto lately carried out a survey asking workers what they need by way of advantages, after which rolled out a advantages programme together with a number of choices to permit workers to curate what works for them. “The intent was to make sure that the advantages ultimately matter and assist every of our workers,” stated CHRO Roma Bindroo. This week, they’re rolling out a trip reimbursement, beneath which all workers might be inspired to take a couple of days off and be reimbursed for it.

Well being startup BeatO has lately rolled out particular person 1:1 worker conferences with the founders, to supply workers a platform to voice/talk their points, and have them resolved, stated HR head Sugandha Jain.

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