HIGH POINT — Ethnicraft, a Belgian-based producer of up to date craft upholstery, case items and residential furnishings, got here to High Point Market with refreshed designs marketed to retailers seeking to refresh flooring even because the trade is experiencing a slowdown.
“There’s all the time ‘outdoors noise’ that isn’t of anybody’s management, so the main target is on what every firm can do in staying constructive of their market,” stated J.T. O’Rourke, director of gross sales for Ethnicraft. “We’re all the time positioning for the subsequent ‘higher days forward.’”
For the latest market, O’Rourke famous that patrons “appeared to be a little bit extra cautious however nonetheless excited with our new design choices.” Even with the warning, Ethnicraft opened a number of new accounts in marketplaces the place the corporate didn’t have protection or wanted to develop illustration, he stated.
“Retailers need to ‘refresh and reset’ their flooring after years of buying designs that not match their look,” stated O’Rourke. With this shift in design instructions for retailers, he sees many new alternatives for Ethnicraft to fill a necessity within the market.
Being very new to the North American market, Ethnicraft is specializing in the corporate’s “stunning designs and high quality story.” This effort ties in to a different pattern that O’Rourke sees within the furnishings trade: a rising shopper concern for sustainable merchandise. Even within the face of the furnishings trade challenges, “we nonetheless see a powerful demand for high quality, sustainable designs that add worth to the patron’s residence,” he stated.
As for Ethnicraft’s plans for development within the U.S., O’Rourke indicated that the corporate will proceed its efforts supporting current model ambassadors whereas being “open to new partnerships.” O’Rourke added that these partnerships might entail any variety of efforts, from new designs, technological efficiencies and any alternatives that come up as a result of drive of Ethnicraft’s gross sales and advertising groups.
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