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Home Lifestyle Travel Event-led, experiential travel leads Indians' holiday preferences: Thomas Cook-SOTC report

Event-led, experiential travel leads Indians’ holiday preferences: Thomas Cook-SOTC report


Experiential and event-led travel corresponding to polar, icebreaker cruises, music concert events, international sporting occasions, wildlife safaris, gastronomy and winery trails, stargazing camps and phenomenon journey are on the forefront of Indian travellers’ preferences, as per the India Vacation Report 2025, launched Wednesday by Thomas Cook dinner (India) Restricted and group firm SOTC Travel.

The report, primarily based on a survey carried out throughout digital platforms protecting over 2500 respondents (a mixture of previous Thomas Cook India and SOTC Journey clients, in addition to non-customers) over a period of 1 month, displays a major shift pushed by rising disposable incomes and the rising aspirational worth of journey, together with experiential holidays.

With 85% of Indians planning to extend their frequency of holidays and a major quantity intending to spice up budgets by as much as 50%—the report paints an image of a booming journey financial system.

As per the report, travellers are exhibiting a transparent inclination in direction of longer holidays – each home and worldwide. Immediately’s new-age Indian traveller can also be eager on spiritual travel, hidden-gems and distinctive lodging like igloos, treehouses, chalets-chateaus.

60% respondents indicated that social media, OTT platforms and films are more and more shaping their journey choices, and 44% respondents usually tend to go to nations providing simplified visa processes like e-visa or visa-on-arrival choices corresponding to Thailand, Malaysia, UAE and Sri Lanka. 39% Indian travellers desire to actively search promotions, highlighting the robust affect of reductions/particular affords on their buying choices.

Dwell Occasions


Promotional campaigns and offers from tour operators and tourism boards are driving journey curiosity. 85% of respondents plan to extend their holidays from 2 per yr to 4-6 journeys yearly, and roughly 84% of respondents plan to extend their journey spends by 20-50% in 2025, with over 18% intending to spice up budgets by a major 50% . Internationally, Europe continues to high the listing (50%) led by Switzerland, France, Austria and Germany. Central Asia’s Uzbekistan, Kyrgyzstan, Kazakhstan (32%) sign rising curiosity for distinctive quick hauls with quick access and affordability. Rajeev Kale, President & Nation Head – Holidays, MICE, Visa, Thomas Cook dinner (India) Ltd., stated the Indian traveller story is not nearly locations—it’s a mirrored image of evolving life and rising aspirations. “Our Vacation Report 2025 clearly alerts the emergence of a daring, experience-first traveller mind-set. Indians aren’t solely travelling extra, but in addition growing spends – selecting depth, discovery and emotion over conventional sightseeing excursions. Whereas multigenerational household segments proceed to steer, we’re seeing robust emergence of latest journey subsets like frolleagues and solo travellers,” he added.

SD Nandakumar, President and Nation Head – Holidays and Company Excursions – SOTC Journey, stated the report displays evolving journey codecs, with Indians transferring away from rushed itineraries in favour of comfort-first, immersive experiences.

“Gradual journey is seeing an uptick, with river and ocean cruises and sustainable rail journeys providing distinctive alternatives for exploration. Moreover, religious/pilgrimage tourism is on the rise – with our ‘darshans’ portfolio coupled with journey tourism is gaining recognition – apparently from younger India’s millennials and GenZ,” he added.


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