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Home Gadgets Flipkart partners Maharashtra to bring local artisans, SMEs into the e-commerce fold

Flipkart partners Maharashtra to bring local artisans, SMEs into the e-commerce fold


New Delhi: Flipkart has partnered with Maharashtra State Khadi & Village Industries Board and Maharashtra Small Scale Industries Improvement Company to carry native artisans and small and medium companies into the e-commerce fold.

The partnership underneath the Flipkart Samarth programme will allow Maharashtra’s native artisans, weavers, craftsmen and smaller industries to showcase their hallmark merchandise like Khadi, Paithani sarees, picket toys, handmade artefacts, jewelry and paper merchandise, purses and different key handicraft merchandise to clients throughout the nation, an announcement stated.

This may even add impetus to the federal government’s ‘Vocal for Native’ efforts, it added.

Flipkart Samarth is a nationwide initiative that goals to assist expert native artisan communities arrange their enterprise on Flipkart’s market.

“E-commerce can play an integral function within the progress of MSMEs throughout the nation by giving them nationwide market entry to 300 million clients that store on our platform,” Rajneesh Kumar, chief company affairs officer of Flipkart Group, stated within the assertion. “Flipkart Samarth is a cherished initiative that gives these companies with the required assist, and we hope to proceed reaching extra such native companies to assist them reap the advantages of e-commerce.”

Subhash Desai, Maharashtra Minister for Industries and Mining, stated MSMEs play an enormous function in boosting the financial system of the state and are important to the state’s socio-economic improvement. “Within the post-Covid-19 period, we explored revolutionary measures to get higher market alternatives and empowering the handicrafts and handlooms trade,” Desai stated.

The Flipkart Samarth programme was launched in 2019 to construct a sustainable and inclusive platform for the underserved, home communities and companies to empower them with better alternatives and higher livelihood. The programme now helps the livelihood of greater than 7.5 lakh artisans, weavers and craftsmen throughout India.

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