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Home Gadgets Fresh produce e-platform Otipy to raise $ 10 million in 2021

Fresh produce e-platform Otipy to raise $ 10 million in 2021


Social e-commerce platform for recent produce Otipy on Monday mentioned it’s planning to boost $10 million this 12 months to increase its presence within the nation. To empower extra resellers and additional construct its enterprise throughout India, Otipy is in lively discussions to boost $10 million in 2021, the corporate mentioned in a press release.

Otipy has already raised $2 million in 2020 from Inflection Point (IP) Ventures and the Smile Group.

“Now we have a historical past and deep understanding of fresh produce that we’ve got leveraged to construct a social commerce mannequin that creates incomes alternatives for ladies and shops, helps farmers, and supplies more energizing, extra nutritious produce to customers at a lesser value,” Otipy Founder Varun Khurana mentioned.

Khurana additional famous that “within the final 8-9 months, we’ve got constructed a strong platform within the recent produce class supporting over 2,500 girls and shops as resellers and are witnessing an outstanding response from clients in Delhi NCR. We now plan to additional increase this market in different cities as properly.”

These group leaders/resellers earn a fee of as much as 10 per cent for all group gross sales, the best throughout all social commerce manufacturers in India, the corporate claimed.

Otipy is already catering to over 5,000 each day orders from one lakh customers in Delhi and NCR.

Otipy additionally plans to increase its platform to different classes and has already launched particular dairy, grocery merchandise on the platform.

The recent grocery class in India stands at $200 billion, of which lower than 1 per cent accounted for on-line grocery.

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