Google to open first physical store in New York this summer

Alphabet Inc’s Google stated on Thursday it will open its first physical store in New York Metropolis this summer season, mirroring a retail strategy that has helped Apple Inc rake in billions of {dollars} within the final twenty years.

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Google store will be located in the city’s Chelsea neighborhood close to the its New York Metropolis campus, which homes over 11,000 workers.

Google, which has arrange pop-up shops up to now to advertise its merchandise, stated it will promote Pixel smartphones, Pixelbooks and Fitbit health trackers together with Nest sensible house gadgets on the retail outlet.

Guests can even have the ability to avail customer support for his or her gadgets and choose up their on-line orders on the retailer.

The announcement indicators the web big has taken a leaf out of Apple’s play-book of working bodily shops and offering in-person providers to spice up gross sales.

Apple, which opened its first two retail shops in Virginia in 2001, has 270 shops in america and lots of extra all over the world that drive its gross sales and in addition present consumers hands-on customer support.