Themed dec pillows from Pottery Barn’s 2022 Halloween assortment.
Washington – Halloween spending is poised to hit pre-pandemic ranges this yr, and residential décor accounts for a much bigger share of the finances than you may need guessed.
In line with the National Retail Federation’s annual survey, 69% of shoppers plan to rejoice Halloween this yr, up from 65% in 2021 and corresponding to 68% in 2019.
Meaning whole Halloween spending is predicted to succeed in a file $10.6 billion, exceeding final yr’s file of $10.1 billion.
By shopper, that interprets to $100 on common on Halloween sweet, décor and costumes – on par with final yr’s file of $103, which represents the second highest within the historical past of the survey.
“Halloween is an thrilling time for a lot of households, and that enthusiasm is mirrored within the variety of People who plan to rejoice the vacation this yr,” NRF President and CEO Matthew Shay stated. “As shoppers proceed to return to pre-pandemic behaviors, retailers are ready to fulfill that demand and assist make this vacation a enjoyable and memorable one.”
Carried out September 1-6 by Prosper Insights & Analytics, the survey requested 8,283 shoppers about their Halloween procuring plans.
The highest methods shoppers stated they plan to rejoice embody:
- Handing out sweet (67%)
- Adorning their house or yard (51%)
- Dressing up in costume (47%), with one in 5 planning to decorate up their pet in a fancy dress
- Carving a pumpkin (44%)
- Internet hosting or attending a Halloween social gathering (28%)
No shock, costumes dominate consumers’ Halloween budgets. Youngsters’ and grownup costumes are anticipated to whole $2.9 billion, the best quantity since 2017. Pet spending is predicted to exceed final yr’s file excessive, reaching $710 million.
Just like latest years, Halloween lovers are procuring early: Almost half (47%) began at first in September or earlier.
And 40% of surveyed consumers stated they plan to buy their objects at low cost shops, whereas 36% will go to specialty Halloween or costume shops and 31% will store on-line.
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