Think about strolling right into a bridal couture retailer, gently led right into a sanctum imagined in terracotta and vermilion. The elegant ensembles would be the muse, however may the shop itself develop into the expertise?
In keeping with an SOIC report, 10%-11% of India’s $84 billion attire market is devoted to weddings, and marriage ceremony planning web site WedMeGood estimated 4.8 million weddings in India between October-December 2024. So, each trend home is making its greatest pitch to bridal events.
Masaba Gupta
| Picture Credit score:
Kunal Gupta through Instagram
How then does a flagship retailer distinguish itself from the scores that target cloth and craftsmanship alone? New Delhi-based Renesa Structure Design Interiors Studio was tasked with precisely this temporary and located its muse within the trademark bindi on the emblem of The Home of Masaba for its newest bridal retailer within the historic neighbourhood of Mehrauli within the capital.
The shop is an invite to soak within the shaadi expertise.
Envisioned and executed over a sprawling 3,000 sq.ft., it’s an train in mimicking the comfortable move of material over house, with clean curves negotiating corners, hardwood conventional architectural detailing, enviable artefacts and a thoughtfully designed show association that places the bride and groom, entrance and centre. Designs meets a wholesome dose of drama.
Sanchit Arora, principal architect and idea design head at Renesa, says the challenge took five-six months, with two months of ideation. “Within the Masaba shops, you normally have crisp, white partitions. However we needed to assume out of the field. We’ve choreographed totally different areas, like a path main as much as a stage. Our goal was learn how to curate the expertise of a bridal celebration and make a bride really feel particular?”
Materials issues
Designer Masaba Gupta, who blends modern designs with nuance, goals to face out together with her largest bridal flagship retailer. With hues of purple, maroon and burgundy subtly splashed on the partitions, the cave-like construction gives a one-of-a-kind expertise.
The shop is a cave-like construction with terracotta-tinted partitions with splashes of purple, maroon and burgundy.
The atelier homes trousseau collections and a crossover jewelry line with Amrapali. Winding partitions supply a conceal-and-reveal playfulness, as your eyes observe the drama of monolithic types assembly tribal totems, brass urlis on clay pots, rosewood furnishings, assertion mirrors and carved hardwood transitions that invoke temple structure. “We labored with the model to supply these distinctive items,” says the lead architect. The house has deliberately comfortable, dim lighting that creates shadows on surfaces, evoking a veil gently lifting. “We used Plaster of Paris (POP) together with Fibreglass Bolstered Plastic (FRP) and textured paint, to supply a wealthy, sensorial journey to households who go to the shop. The longer term is within the expertise. That’s the way you guarantee retention of buyers past the primary go to,” says Arora. Wood floors matches steps with delicate sq. tiles, coated in spots by luxurious crimson rugs. The ceiling, in earth tones, has massive scarlet spheres that maintain spot lighting, it “takes the terracotta-bindi motif ahead”, provides Arora.
Spatial vignettes
There are areas throughout the former crafts emporium-turned-bridal boutique demarcated for teams, hid becoming areas, and daring shows. At its entrance, the massive semi-circular reception desk in deep purple, with a placing black sculpture, alludes to the comfortable curves and objet d’artwork seen throughout the shop. Antiques sit on rosewood and teakwood tables, by the crimson and ivory upholstered furnishings, or in nooks carved into the terracotta-tinted partitions.
The shop has alcoves with shimmering lehengas and tropical foliage for firm.
There are alcoves with shimmering lehengas and tropical foliage for firm, or ensembles holding on gold-tinted rods with crimson orbs, “echoing the bindi, and the language of the model”, says Arora. Floating lehenga shows, layers of glistening embroidered cloth transferring in a fragile dance, imbue life to the pièce de résistance. These spatial vignettes borrow the visible vocabulary of the model, rooted in cultural nostalgia with broad brushstrokes of chutzpah.
Winding partitions supply a conceal-and-reveal playfulness.
The shop’s structure is an extension of the bridal oeuvre created by the Home of Masaba. It celebrates conventional craftsmanship — from the zardozi on the couture to the artefacts that mark distinct areas. The design enmeshes modern geometry with heritage materials, carrying ahead the model’s narrative, which attracts from cultural iconography, poetry and fashionable tradition. The ensuing house is directly an ode to heritage and modernity, the sartorial and the sensorial.
Storytelling and fashionable femininity meets immersive design.
The shop is an invite to linger, and soak within the full shaadi expertise — the thrill of selecting simply the fitting shade that brings out the flicker in a bride’s eyes or being surrounded by household ready to see you tiptoe out of the becoming room. “It’s storytelling and fashionable femininity meets immersive design. By crafting a seamless mix of Masaba’s expressive identification and Renesa’s sculptural modernism, the challenge units the tone for a brand new era of Indian retail areas — the place trend, structure, and expertise co-exist as one,” says Arora. “Masaba needed a moody retailer, virtually like residence — it’s in spite of everything known as the Home of Masaba. We envisioned remodeling the retail expertise into an architectural pilgrimage — one which captures the spirit of the fashionable Indian bride: modern but rooted.”
The freelance author relies in Chennai.
Revealed – October 03, 2025 06:56 pm IST