Lately, individuals are turning into extra aware about what’s introduced into their properties. Steadfast within the conviction that our areas ought to shine a light-weight on our values, customers are looking for extra from the manufacturers they assist. They wish to know who’s behind the merchandise they buy, how these items are made, and, crucially, what their broader social and environmental impression is. On this period of heightened consciousness, a model’s moral credentials needs to be regarded not simply as a pattern however as an crucial.
In 2021, Armadillo grew to become the primary American and Australian rug model to be licensed as a B Corp, becoming a member of a world group of 10,000 corporations that stability revenue and objective. The rigorous certification course of requires full disclosure and documentation throughout all features of the enterprise, in addition to common opinions to keep up the coveted standing. As a third-party accreditation, it affords worthwhile reassurance that our prospects are investing in a really sustainable product.
Rugs that lie frivolously
Within the design world, luxurious is usually the last word aspiration. To us, true luxurious is leaving the world higher than we discovered it. Since 2009, Armadillo has been guided by a need to have an effect not simply within the residence however within the wider world we dwell in, creating timeless rugs which can be handcrafted from the best pure fibers in order that they go away as gentle a footprint as doable. Enterprise B Corp certification was a deliberate step in direction of strengthening our dedication to individuals and the planet, however there have been many different items of the puzzle.
In 2023, we grew to become a carbon-neutral group and revealed an Impression Report, which outlined our long-term initiatives in alignment with the United Nations‘ Sustainable Improvement Targets. As a gesture of transparency, we proceed to share updates on an annual foundation. Armadillo’s B Corp certification, which assesses our general impression as an organization, can also be complemented by an ongoing partnership with the Worldwide Dwelling Future Institute to measure the sustainability of the rugs themselves. Every rug comes affixed with a Declare Label to indicate that it’s 100% free from dangerous toxins, supplies, and chemical substances that threaten human well being or the surroundings. For us, utilizing enterprise as a power for good is just not an finish aim to be completed however an ongoing journey.
Giving back is the way forward
Lengthy earlier than turning into a B Corp, Armadillo was dedicated to giving again to the group. As our Australian-born model has grown into a global enterprise with eight showrooms and a presence in additional than 40 cities around the globe, so too have our philanthropic efforts expanded. From initially funding an area faculty in India attended by a lot of our artisans’ youngsters, we now have partnerships with ten charitable organizations in 4 nations – every one chosen to assist causes near our coronary heart, from gender equality and environmental training to incapacity and the humanities.
At a time when many different companies are strolling again their targets, we’re doubling down on our mission to make a distinction. Final 12 months, we recertified as a B Corp with the best rating of any rug model and amongst the highest 5 within the wider furnishings class. We’re dedicated to scaling our enterprise responsibly and galvanizing different manufacturers within the luxurious interiors area to be brokers of optimistic change. B Corp certification stays our north star – a blueprint for a greater future, not like every other, that pushes us to repeatedly elevate the bar. By the lens of B Corp, we’re not simply measuring success – we’re redefining it.
Writer Alarna Rose is Armadillo’s Head of Objective