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How do I look? SoftBank’s Zozo offers tech specs to help buyers get skin tone right


Japanese on-line vogue retailer Zozo Inc on Friday launched skin tone measuring glasses for ordering cosmetics on-line, making its newest vogue tech providing because it expands past attire.

“Zozoglass”, a pair of spectacles coated with color swatches and markers, detects pores and skin tone when scanned with a smartphone for tailor-made cosmetics suggestions on Zozotown, Japan‘s greatest on-line vogue web site.

“Historically in Japan you’d go to a big division retailer, you go to the counter and then you definitely truly attempt stuff on,” Zozo’s Chief Working Officer Masahiro Ito stated in an interview.

“We’re attempting to duplicate that by way of expertise and provides the buyer confidence to purchase on-line,” he stated.

“Zozoglass”, which is offered for preorder on Friday earlier than transport from March, might be restricted to basis initially earlier than being expanded to cowl different product strains.

Augmented actuality performance within the on-line retailer’s app will enable shoppers to see how the make-up will look.

Fashon tech is being eyed by on-line retailers, which have been boosted by procuring at residence throughout the COVID-19 pandemic, as a manner to assist shoppers overcome some reservations about shopping for remotely.

“I’ve a sense that e-commerce has been launched to a complete swathe of recent those who haven’t even considered shopping for garments on-line earlier than,” stated Ito.

Zozo, a part of SoftBank‘s web enterprise Z Holdings Corp , has shipped 1.4 million models of its “Zozomat”, which is used to measure ft for sizing suggestions.

The corporate plans to launch a successor to the body-measuring “Zozosuit” this 12 months which it says has mounted the failings of earlier iterations.

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