How Prashant Kishor’s Ex Aide Steered Tripura Ex Royal’s Party Campaign

Guwahati:

Within the latest Tripura election, one of many largest speaking factors was the two-year-old celebration Tipra Motha, which emerged because the second-largest celebration within the state after the BJP.

Led by Tripura’s royal scion Pradyot Manikya Debburman, the brand new tribal-based celebration has created a political historical past. The face of its marketing campaign was Mr Debburman, and the celebration, each on the sphere and on-line, made a loud entry with music, large cut-outs of leaders, film screenings and rally phases made within the type of vogue present ramps, amongst others.

Behind all this, a younger thoughts had been working for Mr Debburman and his new outfit to tackle the larger political events. Prasun Kumar, 30, who as soon as managed Prasant Kishor’s workplace, was the mind behind Tipa Motha’s marketing campaign.

A civil engineering graduate, Prasun Kumar had been working full-time with Pradyot Manikya since 2022. In contrast to different political strategists within the nation, he would not have any company or group of his personal. Pradyot Manikya calls him his solely ‘political aide’.

Prasun Kumar began his profession as a Technique and Administration Consulting Skilled with an actual property agency however in 2018 he determined to pursue his ardour for Politics and Public Coverage and return to work in his dwelling state of Bihar.

Tripura meeting elections: A civil engineering graduate, Prasun Kumar had been working full-time with Pradyot Manikya since 2022.

He joined Prashant Kishor’s political consulting agency Indian Political Motion Committee (I-PAC) for the 2019 Andhra Pradesh meeting elections the place he labored for YS Jagan Mohan Reddy.

Later, he was chosen by Prashant Kishor to work with him in Bihar when he started his political journey because the Nationwide Vice President of Janata Dal (United). Quickly, he was elevated to take up the duty of managing the whole workplace of Prashant Kishor together with taking cost of the Bihar I-PAC Unit because the state lead.

In 2020, he was given the duty of designing devoted outreach campaigns for I-PAC’s Trinamool Congress marketing campaign in West Bengal. However, later in the identical yr, he determined to half methods with I-PAC and discover alternatives with younger political leaders and political events within the nation.

Prasun Kumar got here in contact with Pradyot Manikya throughout the TTAADC elections in 2021, but it surely was in March 2022 that he started working full-time with Mr Manikya’s celebration in Tripura. He then constructed a workforce of younger professionals by means of a first-of-its-kind management program known as the Maharaja Bir Bikram Management program (MBBLP) and arrange a devoted unit known as the Media and Digital Communications Unit to increase its marketing campaign actions. All of the younger girls and boys working in TIPRA’s election battle room had been largely freshers from inside the state.

“I’m grateful and grateful to Maharaja Pradyot Manikya for trusting me with this chance of main TIPRA’s election marketing campaign technique and execution. There’s a lot that I’ve discovered from him within the final yr. He understands his individuals greatest, and the way he reciprocates all their love and emotion is really inspirational,” Mr Kumar advised NDTV.

Tripura meeting elections: Pradyot Manikya calls Prashun Kumar his solely ‘political aide’.

Campaigns and slogans like ‘Bubagra For All’ and ‘TIPRA is Coming’ had been his brainchild. His workforce was additionally behind the large cut-outs of Social gathering Chairman Pradyot Manikya, eye-catchy branding designs, and mega LED partitions at election rallies, making Tipra’s campaigns the speak of the city and forcing different political events to duplicate the mannequin too.

On the digital entrance additionally, Tipra’s election songs, movies, creatives, and reels had a really distinct presence. “Lots of of volunteers had been recognized and educated to increase the digital footprint of the celebration,” Tipra Motha MLA from Kanchanpur Philip Reang advised NDTV.

TIPRA additionally grew to become the primary regional celebration to launch its election manifesto. The manifesto was known as as ‘TIPRA Imaginative and prescient Doc’ and had many new and attention-grabbing schemes and insurance policies.

“On one aspect, TIPRA was up in opposition to the mightiest election machine – BJP and on the opposite, it was the CPM that had dominated the state for over 25 years. We needed to increase and match the decade-old floor cadre energy of the CPM and in addition, exponentially enhance our digital footprint to counter the digitally robust BJP. I began from scratch, because the celebration had no formal assist ecosystem. A devoted unit known as the Media and Digital Communications Unit was shaped and Paul Dangshu who’s a brand new MLA now from Karamcherra seat, was appointed because the in-charge of the unit,” Mr Kumar mentioned explaining the challenges confronted by him.

Fashioned to push the demand for a Higher Tipraland, Mr Debburman’s new celebration has gained 13 seats within the meeting elections.  It was the second largest rating, which got here at the price of the BJP ally IPFT  (Indigenous Progressive Entrance of Tripura) which gained only one seat out of the 5 it contested this time. The BJP gained 31.