West Elm has discovered a brand new avenue for connecting its prospects with distinctive, sustainable items made by artisans.
The retailer has partnered with Powered by People, a B2B wholesale platform that connects patrons in North America and Europe with small-batch producers around the globe, on a brand new assortment of greater than 150 merchandise, together with a variety of residence décor.
“We’re excited to companion with Powered by Individuals to additional our dedication to supporting artisans worldwide,” mentioned Catherine Schwartz, senior vice chairman of merchandising at West Elm. “We look ahead to increasing our maker group with an organization that shares our dedication to sourcing responsibly made, stunning merchandise.”
The brand new assortment, which is able to proceed to broaden, features a vary of handcrafted merchandise and presents priced from $8 to $650. Gadgets and artisans embody:
Huge Blue Moma basket
- Gharyan Stoneware’s mineral clay and olivewood tableware from Tunisia
- Punch needle method pillows from South Africa’s Cotton Tree
- Artisanal candles from Canada’s Area Package
- Terracotta serveware and recycled glassware from Alcantara-Frederic, Morocco
- Natural soapstone and raffia mobiles from Floc, Kenya
- Elephant grass baskets woven in Ghana from Huge Blue Moma
- Modernist ceramic vases from India’s Osmos Studio
- Wayil by Algodones Maya’s pillows hand woven from their very own home-grown Guatemalan cotton
- From Mexico, Aurea’s modern wall hangings, Al Centro’s soulful ceramics, and Rafful Studio’s textile tapestries and mirrors.
Al Centro ceramics
Alcantara candlesticks
Powered by Individuals offers the digital instruments and financing assets artisans have to scale their companies in a significant means. Whereas the World Economic Forum forecasts that the handmade and small-batch sector will reach $1 trillion by 2024, the sector has traditionally lacked funding, digitization and entry to international markets—regardless of being the world’s second-largest employer after agriculture, the 2 corporations mentioned.
“We’re thrilled to companion with West Elm, considered one of most modern residence retailers on the planet as we speak,” mentioned Alison Phillips, co-founder and chief design officer of Powered by Individuals. “West Elm’s assist of world artisans is a testomony to the rising shopper demand for distinctive, genuine merchandise which can be sustainably sourced and produced with honest employment practices.”
See additionally:
Editor-in-Chief Allison Zisko first joined HFN in 1998 and spent a few years overlaying the tabletop class earlier than widening her scope to all residence furnishings. In her present function, she oversees all points of HFN, together with its print and digital merchandise, and represents the model at residence and overseas via displays, panel discussions and HFN’s podcast, The Inside Scoop.
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