CONSHOHOCKEN, Pa. — Prime 100 retailer Ikea U.S. is partnering with Group 9 Media and Music Sweet to launch its vacation marketing campaign, “Host Masters.”
The partnership formally launched on Nov. 10 with a brand new vacation anthem and marketing campaign for Ikea U.S. that humorously reminds individuals how one can host once more for the vacations after almost two years of digital interactions with family and friends.
The “Host Masters” marketing campaign features a competitors between two newbie vacation design challenges to develop into one of the best vacation host, with a video collection from Thrillist and a group of Instagram Tales on Thrillist and Popsugar’s Dwelling vertical.
In every episode, an Ikea Design Skilled will help the vacation design challengers as they pull merchandise from an Ikea Design Store to arrange the right vacation get-together in a mock front room and eating room.
From the right vacation decor for making their home heat and welcoming once more, to the instruments they should completely roast their vacation turkey, to a step-by-step lesson on how one can hug individuals once more, “Host Masters” will relieve these rusty hosts’ worries. customers can watch the collection at IKEA-USA.com/host-masters.
“Our workforce at Ikea is so thrilled to companion with Group 9 and Music Sweet to carry this new music ‘Feels Simply Like a Vacation’ to life this vacation season,” stated Christine Whitehawk, Ikea U.S. advertising communications supervisor. “Music brings individuals collectively, and we are able to’t wait to be part of our clients’ heat and welcoming properties through the holidays.”
A current MRC Knowledge examine discovered 65% of TikTokers choose to see movies from manufacturers that includes an authentic sound, and 58% of TikTokers stated they felt extra linked to the model if the sound/music was one thing they loved listening to.
Thomas Lester is Retail Editor for Furnishings As we speak and Digital/Managing Editor for Dwelling Accents As we speak. A graduate of Emory & Henry Faculty’s Mass Communications program, Lester spent a dozen years working for newspapers in Virginia and North Carolina masking an array of topics, starting from group information, authorities, schooling, ACC sports activities, skilled baseball and extra earlier than becoming a member of Dwelling Accents As we speak in 2013. Attain out to me along with your story concepts, ideas and extra at tlester@homeaccentstoday.com.
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