“We’re seeing excessive demand for curated itineraries that convey travellers into the guts of famend wine areas resembling Bordeaux, Burgundy, Champagne, Tuscany and Langhe, with stays at unique vineyards and personal estates,” mentioned Rajeev Kale, president and nation head for holidays, MICE and visa at Thomas Prepare dinner (India). “There may be additionally an uptick in self-drive wine journeys, with travellers selecting the Mercedes G63, BMW X5 or the Maserati to discover scenic winery routes throughout Italy, Saint-Emilion in France, and Douro Valley in Portugal.”
Kale mentioned such uber luxe itineraries can vary from ₹15-20 lakh individual and might embody unique barrel tasting and wine paired Michelin dining, in addition to bespoke sommelier-led periods.
Rajeev Samant, CEO at Sula Vineyards, mentioned he has seen a ‘regular rise’ within the variety of individuals in search of experiences and journeys round wine trails at Sula’s winery and vineyard in Nashik. “In monetary 12 months 2025, we welcomed a complete of 331,774 guests, reflecting the rising curiosity in wine tourism. Our wine experiences are designed to be accessible and immersive with guided excursions and tastings beginning at ₹600 per individual, and personalised experiences ranging between ₹1,500 to ₹2,500, relying on the format and inclusions,” he added.
Samarth Prasad, cofounder at Himmaleh Spirits, which produces Kumaon & I gin, Bandarful Espresso Liqueur and Himalayan single malt whisky, mentioned non-public distillery experiences on the model’s distillery operation close to Jim Corbett Nationwide Park are extremely customisable, starting from tastings to guided hikes by wild juniper forests, and conventional Kumaoni meals paired with the spirits in addition to mixology periods beneath the steerage of the model ambassador.
“Personal distillery experiences are already thriving, and a customer centre that may open later this 12 months will dramatically amplify attain and income potential,” mentioned Prasad.