The Novogratz, the inside design, improvement and product design model created by Cortney and Robert Novogratz, named John Frierson as its new president.
John Frierson
Frierson joins the corporate after a stint as president of Fred Segal, founding father of the Way of life Group at Inventive Artists Company, in addition to proprietor of his personal branding and licensing company primarily based in New York and Paris, The Novogratz could have new alternatives to reinforce their enterprise from a retail perspective worldwide, create new and thrilling collaborations, in addition to improve their e-commerce enterprise exponentially, taking their enterprise to a brand new degree.
“Our model has been rising shortly lately. As now we have accelerated the house and digital enterprise over the previous yr, we’re including high expertise to our workforce,” Robert Novogratz mentioned. “We couldn’t be extra happy to announce the addition of John Frierson as president of The Novogratz. He’ll carry new alternatives and a contemporary imaginative and prescient to our rocket ship.”
“The Novogratz is among the quickest rising manufacturers within the design and way of life world, with primary promoting merchandise in all of the digital channels that matter,” mentioned Frierson. “Their color-driven, playful boutique model in accessible merchandise and worth factors positions the model completely for exponential progress, international enlargement, and experiential digital retail.”
At Fred Segal, Frierson created the model’s flagship in Los Angeles, increasing the experiential retail mannequin throughout the globe. He additionally revamped Fred Segal’s e-commerce enterprise and launched profitable and elevating collaborations with international manufacturers corresponding to CB2, RRL, Wrangler and others.
In 2019, Frierson packaged the enterprise, recognized a brand new investor, and offered the corporate in January 2020. At Inventive Artists Company, he created and launched new manufacturers for main retailers, producing a whole lot of thousands and thousands of {dollars} in gross sales, whereas working with celebrities within the designer and way of life area. Frierson additionally spearheaded CAA’s first non-public fairness fund in shopper items, figuring out rising manufacturers for progress and activation.
“The Novogratz have the natural progress and engagement that’s so coveted by manufacturers at this second. Their inclusive method to the inventive group has monumental alternatives for collaborations and model extensions into new classes of enterprise,” mentioned Frierson.
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