Kama Ayurveda gets an upgrade and a new brand ambassador, Gauravi Kumari of Jaipur

Gauravi Kumari and Vivek Sahni
| Picture Credit score: Particular association

A pioneer in bottled Ayurvedic magnificence, 22-year-old model Kama Ayurveda has formally onboarded Gauravi Kumari, from the erstwhile royal household of Jaipur, as its model ambassador. Introduced in Mumbai at an immersive model expertise in early April — full with gajras for entry wristbands, Ayurvedic consultations, and a big product experiential station — the information comes together with a whole model refurbishment; suppose new and expanded product strains, luxe and sustainable packaging, and upgrades to outdated favourites.

“She embodies what we stand for — grace rooted in custom, with a voice for the long run. Greater than a model ambassador, she displays our perception that true magnificence lies in authenticity and stability,” says Vivek Sahni, co-founder and CEO, of Kama Ayurveda. Gauravi echoes his sentiments: “It’s greater than an endorsement, it’s a private affiliation. I’ve been utilizing Kama Ayurveda for a few years and am an enormous admirer of the model. This is a crucial level in Kama’s journey and to have the ability to be a part of that journey may be very thrilling. It’s an honour to characterize a model that’s rooted in our tradition and, but, has trendy innovation at its core.”

Gauravi has been part of entrepreneurial and social initiatives, and cultural preservation with a sustainable lens. She is a part of the administration crew on the Princess Diya Kumari Basis that empowers deprived girls by encouraging talent growth and job alternatives, based the PDKF retailer on the Metropolis Palace which retails merchandise created by girls on the basis, and most just lately, revamped The Palace Atelier additionally on the similar location, which is a design-forward museum retailer that includes style, artwork, souvenirs and decor labels from throughout Rajasthan and throughout India.

Gauravi Kumari poses with a variety of merchandise by Kama Ayurveda
| Picture Credit score:
Particular association

Her appreciation of Ayurveda stems from its inside-out method. “I like that it’s a holistic method of magnificence. It type of teaches you that it’s all in regards to the stability between your thoughts, physique and soul, and never simply superficial, surface-level magnificence. I believe, it’s the best way ahead,” she says.

Like many people, she too has just lately discovered her method again to hair oiling, amongst different magnificence and self-care practices. “I’m far more aware, now, of what I’m utilizing. Within the current previous, I’ve began inculcating practices like facial massages, utilizing important oils, and even oiling my hair, which I used to do as a toddler. I’ve been utilizing the Bringadi Thailam, which smells so good. Each time I put it on my hair, I really feel this sense of calmn,” she says. She additionally enjoys utilizing the Kansa Wand with the Kumkumadi Face Oil for face massages, has a bottle of the Rose Water Mist useful to maintain her pores and skin calm, and applies Kumkumadi Silky Serum for her pores and skin as a part of her morning routine.

The model’s consumer-favourite Kumkumadi Youth-Revitalising Face Oil now has a whole vary devoted to the hero ingredient
| Picture Credit score:
Particular association

The model is now mixing conventional Ayurvedic recipes with bio-actives to boost efficacy and attain the brand new technology of customers. “Change is the one fixed,” says Vivek. “After we began 22 years in the past, we have been catering to girls aged between 28 and 50, who had tried different merchandise after which selected Ayurveda. Now, these womens’ kids are all at that age. So, it was time for a refresh. I don’t wish to be a granny or mummy’s model and that’s the place it got here from.”

The model’s consumer-favourite Kumkumadi Youth-Revitalising Face Oil now has a whole vary devoted to the hero ingredient — with a light-weight Silky Serum, Smooth Cream, Night time Balm, Eye Contour Serum and a Masks-Scrub — to make sure that it is ready to provide core advantages in a number of codecs. Moreover, Amarrupa is a product line that focusses on anti-ageing, concentrating on advantageous strains and lack of pores and skin elasticity, whereas the Urjasara vary is made for pores and skin barrier strengthening.

“Ayurveda is holistic which is why it’ll all the time be related,” believes Vivek. The truth that Spanish magnificence and perfume conglomerate Puig first invested in Kama Ayurveda in 2019, proudly owning a minority stake, which was finally upped to 85% in 2022, contributing to their native and international development, is proof. Count on to additionally stroll into refurbished shops across the nation that includes a visible language that’s an ode to Kerala, and have been designed by award-winning, Jaipur-based designer Marie-Anne Oudejans.