The brand new Intense Vibrant Facial Package that’s going to be launched by Karan Johar targets dullness and pigmentation, whereas the Sensi-Care Package addresses oily, acne-prone pores and skin—each kits can be found solely at salons throughout India.
Dabur India’s premium salon skincare model, Oxylife Salon Skilled, has launched two superior facial therapy kits – Intense Vibrant and Sensi-Care—below its Derma Essence Vary, supported by a hanging new marketing campaign, ‘Skinsurance with Oxylife,’ led by famend filmmaker & type icon Karan Johar.
The brand new salon-exclusive facial kits promise dermatologist-inspired care, combining trendy skincare science with outcomes that supply instantaneous and lasting radiance. To introduce the vary, Oxylife deployed a daring, digital-first marketing campaign that captured public creativeness with viral whispers of Karan Johar “insuring his face.”
The excitement culminated in a dramatic, confession-style video the place Karan humorously addresses the rumours—solely to disclose the twist: “It’s not simply any insurance coverage. It’s Skinsurance, your radiance insured by Oxylife.”
Karan Johar’s new ‘Skinsurance with Oxylife’ marketing campaign champions interior confidence stemming from radiant pores and skin. He highlights how Oxylife’s superior facial therapies are a mix of science and nature that make his pores and skin really feel “protected and nicely cared for.” The marketing campaign goals to encourage confidence by way of skincare, showcasing how Oxylife merchandise, thoughtfully formulated for pure radiance, assist customers obtain a luminous complexion.
In his newest collaboration, Karan Johar introduces ‘Skinsurance with Oxylife’—a’ marketing campaign that celebrates the arrogance that comes from feeling good in your individual pores and skin. He shares how Oxylife’s superior facial therapies, crafted with a mix of science and nature, depart his pores and skin feeling “protected and well-cared-for.”
On the coronary heart of this marketing campaign is a strong thought: every thing helpful in life deserves insurance coverage – and what may very well be extra helpful than your pores and skin’s radiance?
Thoughtfully formulated to revive and improve pure radiance, Oxylife gives greater than skincare. It’s Skinsurance – your pores and skin’s every day dose of safety, care, and radiant confidence.
Talking on the marketing campaign, Abhishek Jugran, Govt Vice President, Advertising, Dabur India Ltd. stated:
“With the launch of our new vary of Superior Facial Remedy Kits below the Oxylife Salon Skilled portfolio, we’re strategically increasing our presence within the premium salon skincare phase. This launch reaffirms our dedication to providing dermatologist-inspired, professional-grade options tailor-made to trendy skincare wants.
Karan Johar is the proper face for our ‘Skinsurance with Oxylife’ marketing campaign. His distinctive wit, aptitude, and cultural affect elevate this marketing campaign past a standard product launch – reworking it right into a compelling narrative that sparks curiosity and fuels dialog. With this collaboration, Oxylife enters a daring new period of recent model storytelling – the place skincare meets storytelling, & innovation meets affect.”
On his collaboration with Oxylife for the marketing campaign, Karan Johar stated:
“Once I heard the phrase ‘Skinsurance’, I believed – now that’s my sort of insurance coverage! Radiance is an asset, and it deserves full protection. I had a superb time lending my face (and my drama) to a marketing campaign that fuses skincare with storytelling – and a complete lot of radiance.”
Virat Khanna, Head, Pores and skin Care, Dabur India Ltd. added:
“With the launch of our new Oxylife Salon Skilled Facial Kits, the ‘Skinsurance with Oxylife’ marketing campaign is about to redefine salon skincare by seamlessly mixing high-performance merchandise with culturally resonant storytelling. Our collaboration with Karan Johar provides a contact of glamour that sits nicely with the premium positioning of our facial kits. Powered by new-age substances identified for his or her instantaneous but long-lasting outcomes, our facial kits not solely elevate the bar for efficacy but additionally cater to the evolving skincare wants of immediately’s discerning shoppers.”
Jasleen Kohli, Digital Lead, Residence & Private Care, Dabur India Ltd. stated:
“With a powerful give attention to digital storytelling, the ‘Skinsurance with Oxylife’ marketing campaign allowed us to attach with skincare-savvy audiences by way of platforms they belief and content material they love. From meme tradition, Bollywood pages to influencer engagement, each touchpoint was designed to spark dialog and drive relevance for Oxylife amongst immediately’s digitally native magnificence shoppers.”
The brand new Intense Vibrant Facial Package targets dullness and pigmentation, whereas the Sensi-Care Package addresses oily, acne-prone pores and skin—each kits can be found solely at salons throughout India.
Oxylife’s ‘Skinsurance’ marketing campaign represents a daring evolution in magnificence storytelling – the place skincare meets tradition, and product drops grow to be headline moments.
operate loadFacebookScript(){
!operate(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=operate(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;
n.push=n;n.loaded=!0;n.model=’2.0′;n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,
doc,’script’,’https://join.facebook.web/en_US/fbevents.js’);
fbq(‘init’, ‘529056027274737’);
fbq(‘monitor’, ‘PageView’);
}
window.addEventListener(‘load’, (occasion) => {
setTimeout(operate(){
loadFacebookScript();
}, 5000);
});