KL Rahul is Paul & Shark’s global brand ambassador, a first for India

KL Rahul plans to herald sporty detailing and a particular capsule assortment
| Photograph Credit score: Particular Association

After Italian athletes equivalent to basketball participant Danilo Gallinari, swimming champion Nicolò Martinenghi, and former Method 1 driver Antonio Giovinazzi, Italian luxurious attire model Paul & Shark has a brand new, extra relatable international model ambassador for its Indian fan base. Introduced final week, cricketer KL Rahul is the model’s first ambassador from India.

A label identified for its affinity in the direction of the ocean and the outside, Paul & Shark’s CEO Andrea Dini says “the ocean is in our DNA and all the time will likely be”. He says the model attracts inspiration from the “timeless attract of the ocean — its majesty, its contours, and its shifting colors”. “The ocean is our essential supply of inspiration, it guides our inventive decisions and our tasks. We create collections utilizing recycled fibres, repeatedly analysis new applied sciences to considerably cut back our water consumption, and develop devoted initiatives to guard the oceans and their ecosystems,” says Andrea, including that their deep reference to the ocean is mirrored in every of their clothes: T-shirts, shirts, sweatshirts, trousers, seaside put on, and extra.

As for KL Rahul, this isn’t his first fashion-forward collaboration (Puma, Police) however he says all of the manufacturers that he’s related to are “extra of a partnership than mere campaigns”. “With Paul &Shark, there’s a a lot deeper alignment on values. It’s all about an total way of life. The emphasis on heritage, craftsmanship, and long-term storytelling undoubtedly units it aside,” he says, including that the model’s material, the match, the make is what drew him to Paul & Shark. As for design concepts he plans to carry on board as part of the affiliation, Rahul says he desires to discover silhouettes that mix traditional Italian tailoring with Indian local weather sensibilities. “…Extra breathable but structured attire. Additionally, I’m taking a look at injecting a little bit of sport-inspired detailing into on a regular basis luxurious put on including delicate nods to efficiency with out compromising on class. And, possibly co-creating a capsule that displays my private staples,” he provides.

Persevering with with the announcement of the brand new model ambassador, Andrea is now focussing on new retailer openings in cities equivalent to Moscow, and Dubai, amongst others. Additionally on the playing cards are summer time resort activations and promoting campaigns in coastal cities within the Center East and the Mediterranean. A development that Paul & Shark is understood for. The model’s current SS25 marketing campaign, as an illustration, was shot in Miami by Italian photographer Giampaolo Sgura, and styled by Italian style editor Anna Dello Russo. “It tells the story of a summer time amongst mates, naturally spent by the ocean, filled with journey, connection, sport, and shared moments. The ocean stays on the coronary heart of our narrative, it’s the widespread thread operating by way of every thing we do,” concludes Andrea.