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Home Design Make it Modern Kohl’s introduces revolving private label brand built around design diversity | Home...

Kohl’s introduces revolving private label brand built around design diversity | Home Accents Today


The Sonoma Neighborhood model amplifies the work of Kohl’s Variety Design Council, a bunch of Kohl’s associates who oversee authenticity within the design and product curation.

Menonomee Falls, Wis. – Kohl’s has a created a spin-off label beneath its Sonoma Items for Life umbrella that can supply curated designs in a number of product classes.

The brand new Sonoma Neighborhood model kicks off with an assortment devoted to Hispanic Heritage Month. Produced by means of the work of Kohl’s Variety Design Council (DDC), the assortment contains tees for the household, tote baggage, throw blankets, kitchen towels, pet bandanas, hats, candles, youngsters books and extra.

The Sonoma Neighborhood model will supply seven collections all year long to mirror totally different cultural celebrations, together with Lunar New Yr, Black Historical past Month, Girls’s Historical past Month, Asian American Pacific Islander Native Hawaiian Heritage Month, Delight Month, Hispanic Heritage Month and Veterans Day.

“We all know Kohl’s has clients and associates who come from all totally different backgrounds, cultures and ethnicities,” mentioned Michelle A. Banks, Kohl’s chief range and inclusion officer. “The debut of Sonoma Neighborhood is the following step on Kohl’s DEI journey, and thru these collections, we’re excited to extra purposefully ship choices that assist our clients and associates see themselves mirrored and represented in our manufacturers.”

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