Lamps Plus is in the course of an Instagram giveaway that spotlights a few of its most sculptural desk lamps. Every week throughout the sweepstakes, which started Feb. 13 and runs by March 12, members could have an opportunity to win a $500 buying credit score on the lighting retailer.
The retailer has devoted Instagram posts on Mondays and Thursdays. Every submit features like a ballot, that includes 5 completely different lamps. To enter the giveaway, individuals want to love the submit and depart a remark about their favourite featured lamp (Lamp’s Plus can also be accepting entries by mail.)
“Lamps Plus is a frontrunner in sculptural lamps, and we presently have a ‘Lighting as Artwork’ marketing campaign working as a solution to amplify this message,” stated Nicole Partise, director of public relations and influencer advertising. “Our social media giveaway is one tactic we’re using to deliver extra consciousness round these merchandise. Sculptural desk lamps assist give a extra perceived worth given its stylistic strategy, which we discover our prospects reply nicely to.”
Presently in Week 3, the competition has netted greater than 1,000 entries, with a variety of favorites, Partise stated. “Every week options 5 completely different lamps, so we’re seeing curiosity in a wide range of kinds. Having stated that, it seems that extra individuals are voting for the gold lamps, be it gold and white or gold and black. Nonetheless, there was loads of votes for the black, white, and silver lamps.”
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