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Home Gadgets Licious ropes in Simeran Bhasin as vice president

Licious ropes in Simeran Bhasin as vice president


Bengaluru based mostly Licious, a meat and seafood firm, has appointed Simeran Bhasin as VP – manufacturers and new ventures to assist in pan-India growth and strategic progress.

As vice president, Bhasin will spearhead new enterprise ventures in addition to drive brand strategy and built-in advertising and marketing together with chief enterprise officer, Meghna Apparao. With over 20 years of expertise, Bhasin has labored throughout corporations like Titan the place she was the pinnacle of promoting & retail for Fastrack and Wildcraft because the CMO. She has a level in Bachelor of Commerce (Honours) from Woman Shri Ram School for Girls and Submit Graduate Diploma in Enterprise Administration (Advertising and marketing) from TA Pai Administration Institute, Manipal.

“Licious’ progress is not only pushed by new markets and merchandise, however its constant repeat order fee of 90% because the first yr of its operations,” stated Bhasin.

The corporate has just lately expanded its footprints and is now unfold throughout 13 Indian cities including- Bangalore, Hyderabad, Chennai, Coimbatore, Vizag, Visakhapatnam, Pondicherry, Mumbai, Pune, Delhi-NCR, Chandigarh, Jaipur and Kochi.

“Licious is at an inflection level and we’re wanting as much as her in a position management to take the model narrative to the following stage. This shall be in alignment with our pan-India growth and our imaginative and prescient to make Licious the most-loved meat model in India, particularly amongst quality-conscious Indians,” stated Naveen Kumar Nerlaje, HR Head, Licious.

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