New York – The Lord & Taylor model is getting a reboot, launching subsequent month as a DTC that includes attire and residential merchandise.
The corporate’s mental property was acquired earlier this 12 months by Regal Brands Global, which now owns the Lord & Taylor logos, model property and proprietary designs. The DTC placeholder web site is now reside. Although it isn’t but promoting product, guests are invited to subscribe to a publication to remain up to date on the re-launch and upcoming collections.
“We’re aiming for a mid-December delicate launch, with an aggressive give attention to increasing our choices in 2025 with new distributors and merchandise,” mentioned Sina Yenel, chief technique and model officer for Lord & Taylor.
The preliminary assortment will give attention to attire for all sizes and genders, footwear, equipment and purses. After the delicate launch, the location will broaden into residence textiles, then transfer into furnishings and décor objects. The corporate additionally plans to introduce specialty meals and drinks.
“The web site will function a major residence textile part,” mentioned Yenel. “We plan to introduce some European manufacturers to the location, if our technique permits.”
Lord & Taylor is in talks with potential distributors for sheets, towels and curtains. The complete delicate residence assortment may also embody pillows, throws, quilts, desk linens and kitchen textiles. Regal Manufacturers continues to be accepting functions from potential licensees for all residence textile classes, he mentioned.
“Moreover, we’re in discussions with potential residence textile licensees to convey the model to brick-and-mortar shops,” he added.
The unique Lord & Taylor division retailer was based in 1826. Like many legacy operations within the channel, it discovered itself struggling to compete in opposition to the plethora of off-mall, large field and specialty shops that blossomed within the 80s and 90s. Its New York flagship closed in 2019 and its remaining shops went darkish in 2020. Lord & Taylor’s then-owner, Saadia Group, relaunched the model as an internet site in early 2021.
Regal Manufacturers is bringing again the long-lasting Lord & Taylor emblem and positioning the model as one providing basic class, mentioned Yenel.
“We’re devoted to restoring Lord & Taylor’s repute for distinctive customer support and high quality,” he added.
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