Meta is reportedly planning to broaden its bodily retail presence and recruit retail employees, a method which will echo Apple’s profitable retail mannequin, in line with a report by Enterprise Insider.
This initiative aligns with Meta’s broader efforts to drive gross sales of its {hardware} choices, resembling good glasses.
As of now, Meta operates only one bodily outlet—the Meta Retailer—situated at its Burlingame, California campus, which opened in 2022.
On the time, Martin Gilliard, then head of the Meta Retailer, commented: “As soon as folks expertise the expertise, they will achieve a greater appreciation for it. If we did our job proper, folks ought to go away and inform their mates, ‘You’ve bought to go try the Meta Retailer’.”