NANAN Patisserie / BUCK.STUDIO

NANAN Patisserie / BUCK.STUDIO

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Text description offered by the architects. Nanan means sweetmeats in French and sweets play the main position on this signature design of a contemporary patisserie. The intentionally minimalist inside gives a delicate setting for the protagonists: finely embellished subtle truffles and éclairs made with meticulous care. The specialty of this patisserie, the éclair, has impressed the inside design and the visible identification of Nanan. The éclair’s oval silhouette is echoed within the central island counter with a show that operates virtually like a glass cupboard in a jeweler’s store.

Its positioning gives room for the movement of consumers who can select and admire trays of tempting bijou sweets and small works of the artwork of confectionary. Eclairs have additionally impressed the bespoke design of lamps and different particulars of the inside resembling door handles, coat hangers, mirrors and veneer perforation. An éclair motif has additionally naturally lent itself to the patisserie’s visible identification. The entire place is given a context of velvet, pink partitions with arched doorways making a delicate reference to form and texture of the basic French confectionery. Combined with delicate shining brass particulars, rosa aurora marble desk tops, pure oak veneers and oak parquet ground it builds a slightly surreal ambiance of a dream world.

Nanan visible and retail idea proves that even essentially the most primary and modest inspiration – the éclair on this case – explored and executed in a inventive and constant manner can construct a novel and emotionally participating buyer expertise together with storytelling, branding, visible identification and inside design. It additionally provides an incredible instance that vivid and significant retail design is a really highly effective communication and promotional device – even for the smallest, native manufacturers like Nanan which because of its retailer design gained worldwide recognition and have become a fascinating vacation spot level.

Originally revealed on November 08, 2017