West Chester, Penn. – The brand new chief merchandising officer for Qurate Retail Group’s largest enterprise unit has labored within the off-price, division retailer and large field specialty retailer channels.
Mara Sirhal brings together with her greater than 20 years expertise in merchandising, product and model improvement in addition to sourcing. She’s going to report back to Mike Fitzharris, president of QVC US.
The function QVC US chief service provider was beforehand held by Stacy Bowe, who was appointed president of Qurate Retail’s HSN enterprise unit in February.
Sirhal most not too long ago held the place of chief service provider and model officer for Saks Off 5th the place she led the merchandising, planning, model advertising and marketing and inventive features. Previous to becoming a member of Saks Off 5th, Sirhal held management roles with Mattress, Bathtub & Past and Macy’s, Inc., the place she oversaw merchandising for quite a lot of classes, in addition to enterprise improvement and provider variety initiatives.
At Qurate, she is going to develop and lead QVC’s merchandising technique throughout all product classes – house, style, magnificence, electronics and jewellery. She’s going to energize the assortment in alignment with QVC’s Age of Risk marketing campaign, designed to focus on and interact its core demographic, ladies customers ages 50+. Sirhal will even oversee QVC’s shopping for, planning & programming group and can lead QVC’s Design Improvement & International Sourcing (DDGS) crew – the corporate’s in-house group liable for nurturing new manufacturers, merchandise and ideas throughout attire, equipment, outerwear and residential décor.
“As we execute on our strategic priorities and additional differentiate QVC within the market with our core demographic, we sit up for Mara’s customer-centricity, brand-building acumen and transformational management,” stated Fitzharris.
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