DALLAS – A brand new group that helps native gross sales reps is now collaborating with the Worldwide House Furnishings Representatives Affiliation (IHFRA) to succeed in a bigger viewers.
Reps Are Local Too emphasizes the vital position native reps play in supporting retail success.
It was established this summer season by Angela Schmook, vice chairman of operations at Highway Runners LLC, and Kelly P. Bristol, vice chairman of enterprise growth at Simply Acquired 2 Have It!
The group, which bought began in time for summer season markets in Dallas, Atlanta, Las Vegas and different venues, was initially comprised of 25 unbiased rep businesses and has grown to 54 corporations nationwide.
Central to the initiative is the idea that local reps possess invaluable knowledge of their markets, permitting retailers to make knowledgeable product selections and develop long-lasting partnerships that profit their companies and communities.
“Within the spirit of the ‘Store Native’ motion, Reps Are Native Too highlights the significance of outlets collaborating with their native representatives,” mentioned Schmook. “Reps are the lifeblood of their communities, working diligently to deliver recent merchandise into shops and driving native financial progress so that each Major Avenue could thrive.”
“This motion transcends particular person pursuits, bringing collectively rep businesses from throughout the nation in an unprecedented, shared dedication to remind retailers to prioritize enterprise relationships constructed on belief and intensive experience that may’t be discovered wherever else,” added Bristol.
Steve Allegrezza is IHFRA’s government director.
“We attempt to empower our members with networking alternatives, assist them with unique advantages and assets, and advocate for his or her pursuits by sharing business developments and lobbying on their behalf,” Allegrezza mentioned, including, “By collaborating with Reps Are Native Too, we are able to additional our shared objectives of sustaining the prominence of unbiased gross sales representatives and making certain they’re by no means faraway from the equation.”
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