Courtney Krug is proprietor and designer at new textile agency At300Nelson. Photograph by Christina Karst.
ST. AUGUSTINE, Fla. – New textile design agency At300Nelson has launched its first material and product line.
Proprietor and designer Courtney Krug focuses on creating one-of-a-kind material that sells by the yard in addition to creating made-to-order items similar to ottomans and pillows. All the material is hand-designed by Krug.
“After a decade of boomeranging back-and-forth from Florida to California and in every single place in between, my husband, Jake, and I selected to maneuver again to Florida to be near household and so I may begin At300Nelson,” stated Krug, a Northeast Florida native who accomplished research in Trend Design at Otis Faculty of Artwork and Design in Los Angeles.
“My time on the West Coast, particularly within the Santa Cruz Mountains, in addition to the encouragement of my Dad and rising up browsing each coasts, has all influenced my designs,” she added.
Krug stated her work begins with pen or pencil on paper. As soon as she’s mastered her design – heavy in natural particulars, architectural traces, excessive distinction, stacking patterns and block print inspiration – she recreates it on canvas and prepares it for print.
The designs are printed on a naturally-woven, licensed linen and cotton mix from Belgium utilizing third-party licensed dyes freed from any metals or Prop 65 chemical substances.
“The work itself is such a journey,” Krug stated. “Constructing a product line that every one works collectively, for the colours and the prints to be cohesive, is an enterprise. I’ve spent years creating this physique of labor and freely admit that just about half of my designs didn’t make the ultimate lower. Though my residence furnishings are restricted to ottomans and pillows (for now), all my materials could be customized ordered.”
Krug’s laundry checklist of inspiration and affect contains Sixties surf tradition, architects like Frank Lloyd Wright and John Lautner, designer Ray Eames, Bauhaus architectural type, artist Brian Bent, ecoboard shaper Ashley Lloyd, and pure influences similar to breezes, desert air, open skies and Redwood Nationwide and State Parks.
Bathe curtains, headboards, window remedies, and bedding are just some of the long run prospects for At300Nelson.
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