The startup plans to make use of the funds raised to scale engineering efforts and simplify advanced enterprise workflows throughout checkout, funds and success.
Based in 2019 by Shyam Kalita, Prayas Mittal, and Debanshu Sinha, Swift helps small and medium-sized companies run their on-line commerce ventures. It additionally caters to direct-to-customer (D2C) manufacturers, drop shippers and omnichannel manufacturers.
“Competing with marketplaces like Amazon and Flipkart, with out the infrastructure to allow commerce is akin to working a mule in a horses’ race. At Swift we’ve got constructed a one-stop resolution that allows sellers to concentrate on their core enterprise whereas our infrastructure manages the whole lot round it – cart conversions, funds, fulfilment and returns reconciliation,” mentioned Mittal.
The startup’s ‘Fulfill with Swift’ product combines order administration system (OMS), warehouse administration system (WMS), delivery and reconciliation on a single platform whereas its lately launched ‘Swift Checkout’ product helps sellers enhance order quantity by lowering cart abandonments. It claims to shorten the checkout occasions to lower than 10 seconds.
“The D2C ecosystem and vertical e-commerce in India has been rising quickly in the previous couple of years. We imagine constructing options that cater to on-line manufacturers and SMEs, which can assist them to compete with massive horizontal e-commerce gamers, shall be a big alternative going ahead” mentioned Kiran Vasireddy, companion at Kalaari Capital.