John Foley based custom-cut rug firm Ernesta Inc. earlier this 12 months and is planning to take the direct-to-consumer firm nationwide this fall.
The corporate’s Beta program initially delivered to three,700 zip codes in New York, Dallas, Miami and Chicago. Nevertheless it has shortly grown to achieve greater than 30,000 zip codes throughout the nation.
Ernesta is dedicated to inserting the buyer on the coronary heart of the corporate, in line with Foley. The corporate’s pattern program will permit clients to decide on as much as 5 samples for $50, which they’ll get again as a credit score towards their rug buy.
Foley is finest referred to as the founding father of the related health firm Peloton Interactive. After graduating from Harvard Enterprise Faculty together with his MBA in 2001, Foley shortly went on to develop into president and CEO of occasion web site Evite.com. He then based value comparability web site Pronto.com and served as CEO of that firm till he moved on to short-lived social community Proust.com in 2010. Foley then briefly labored as president of e-commerce for Barnes & Nobles earlier than founding Peloton in 2012. It now has a neighborhood of greater than 6.7 million members throughout the U.S., U.Ok., Canada, Germany and Australia. Foley formally stepped away from his position as government chairman of Peloton in September 2022.
“Persons are typically shocked to listen to this, however I’ve at all times been obsessed with inside design,” Foley stated. “Launching Ernesta this 12 months is such some extent of delight because it represents the end result of twenty years of wanting to construct an organization within the house décor house.”
Foley stated many individuals pore over each element of their inside design, however typically accept ill-fitting, standard-sized rugs that make rooms really feel off.
“The proper-sized rug can fully rework an area,” he stated. “That’s the buyer downside I’m so enthusiastic about fixing at Ernesta. We make designer high quality, custom-sized rugs delivered to your door in as little as two weeks.”
Along with bringing Ernesta to clients throughout the nation this fall, Foley stated the corporate can also be rising its rug assortment by 30% in addition to including extra supplies to its assortment of elevated classics, together with efficiency silks, weaves and a number of latest naturals.