Quick commerce app on ONDC Kiko Live plans Mumbai, Bangalore and Indore; exceeds 5,000 daily orders in Delhi

Kiko Live, a participant within the quick commerce sector on the ONDC platform, mentioned it exceeded 5,000 each day orders from its shopper app, KikoShop, inside only a month of its launch.The corporate launched its shopper app in Delhi in January and plans to increase to twenty extra cities over the following six months, with a goal of reaching over 25,000 orders per day. Based in 2020, Kiko Reside focuses on serving to small retailers construct, handle, and scale their dwelling supply companies by way of modern SaaS options. Based by Alok Chawla, Kiko Reside collaborates immediately with kirana (native grocery) shops to digitize their operations.

“With a community of over 1,000 energetic fast commerce retailers powered by Kiko Reside in Delhi NCR, we’re presently fulfilling greater than 5,000 grocery orders day by day. We’re additionally within the strategy of onboarding shops in Bangalore, Mumbai, and Indore for fast commerce. As one of many main enablers of retailer-led fast commerce on ONDC, Kiko Reside has already fulfilled over 600,000 grocery retail orders. Our objective is to scale quickly to over 10,000 each day orders inside the subsequent two months,” Alok Chawla, cofounder of Kiko Reside, mentioned.

The app permits customers to stick a whole grocery record immediately into the search field, simplifying the procuring course of by eliminating the necessity to seek for particular person objects. Kiko Reside has acquired a patent for this distinctive multi-search function. Moreover, it suggests close by shops which have the objects in inventory. A key function of the app is its seamless consumer expertise, which boosts procuring effectivity. Future updates will allow customers to take images of their grocery lists and immediately add objects to their carts.

The ONDC ecosystem for fast commerce consists of varied companions working collectively: vendor apps that offer the ecosystem, purchaser apps that generate demand, and logistics companions that deal with fast deliveries. Whereas Kiko Reside has been a major provide accomplice for grocery shops till now, it has additionally launched its personal purchaser App to drive demand inside the retail community. This incremental demand comes as Kiko Reside’s vendor companions proceed to obtain orders from massive Purchaser Apps like Paytm, Ola, Mystore, and others, with added demand generated from the Kiko Reside Purchaser App.

The rise of fast commerce has led to the closure of over 200,000 kirana shops in current months. Because of this, upgrading to digital promoting has change into important for retailers relatively than a luxurious. The whole grocery dwelling supply market in India is roughly $88 billion and is rising at an annual charge of 10%. Out of this, about $4 billion has shifted to darkish store-led fast commerce.

On Thursday, PwC India in a report mentioned fast commerce is extra frequent in metros and tier 1 cities than in tier 2 and tier 3 cities. Over 65% of customers in these areas depend on fast commerce for necessities like packaged meals. This development has diminished foot site visitors to bodily shops by 28%, highlighting the shift in the direction of comfort and immediacy.

Conventional retailers face challenges from the digital shift, with 34% reporting unfavorable impacts from on-line procuring. To remain aggressive, 64% are self-funding advertising and marketing efforts, emphasising the necessity for a strategic roadmap,” mentioned the report launched on the Retailers Affiliation of India’s (RAI) Retail Management Summit in Mumbai.