Chinese language cell phone firm Xiaomi, nevertheless, led the market within the October-December quarter with 27% market share.
“The numerous decline in smartphone shipments within the first half of 2020 inspired the manufacturers to come back again strongly within the second half of 2020. Because the financial system step by step opened up and client demand spiked. All of this fuelled the smartphone {industry} progress, with smartphone shipments exceeding 100 million for the primary time within the second half of 2020,” CMR cell handset evaluate report for the fourth quarter mentioned.
CMR initiatives that the smartphone market this 12 months is anticipated to develop by 10% and shipments of 5G enabled smartphones will develop by 10 fold to 30 million.
“In 2020, 5G shipments continued to achieve energy and we anticipate this momentum to proceed in 2021. OnePlus was the very best contributor within the 5G smartphone phase capturing 58% market share adopted by Apple at 20%,” the report mentioned.
CMR mentioned that Apple continued its progress story and was positioned sixth on the highest ten smartphone leaderboard.
“Apple led the smartphone market accounting for 90% of all of the eSIM-enabled smartphones within the calendar 12 months 2020. Apple’s exceptional progress in 2020 will proceed within the 12 months forward, on the again of its on-line retailer, offline retail forays, and aggressive advertising and marketing launches,” the report famous.
In response to the report, Samsung adopted Xiaomi with 20% market share within the fourth quarter of 2020 and report a 35% improve in year-on-year shipments.
Market share of Vivo, Realme and Oppo stood at 14, 11 and 10%, respectively.
Cargo of Vivo smartphones declined by 25%, whereas Realme and Oppo cargo elevated by 50% and 14%, respectively.
“For the Indian smartphone {industry}, the 12 months 2020 was a exceptional story marked by response, restoration and resilience within the face of the persistent pandemic.
“As a consequence of the provision chain and geopolitical challenges, the 12 months noticed a gradual realignment of smartphone provide chains. Enterprises searching for to de-risk themselves from China checked out rising alternate options, together with India,” CMR analyst-industry intelligence group Anand Priya Singh mentioned within the report.
Itel mobile-led function telephone phase with a 20% market share within the quarter ended December 2020, regardless of a 2% decline in cargo quantity on a year-on-year foundation.
Samsung, Lava, Nokia and Karbonn function telephone market share stood at 19%, 17%, 13% and 5%, respectively.
“Micromax re-entered the smartphone market. It grew 75% YoY and is anticipated to extend its market share together with Lava within the smartphone market in 2021,” in accordance with the report.
Transsion Group manufacturers (Itel, Infinix and Tecno) mixed function telephone and smartphone shipments grew 32% on a year-on-year foundation.
“In 2021 and past, as India’s nascent digital financial system takes off, the smartphone {industry} would acquire energy, pushed by function telephone customers transiting to entry-level smartphones, and new, highly effective choices throughout value tiers, together with 5G-capable smartphone choices at mid to lower cost tiers, together with within the beneath Rs 20,000 value band,” Singh mentioned.
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