DETROIT — Regina Andrew Detroit has added Heather Dumford to its advertising and marketing group as director of artistic content material and advertising and marketing, a brand new function for the corporate. She can be chargeable for overseeing the event of the model with a give attention to storytelling and content material creation.
“Heather’s vital background with giant house manufacturers is among the causes we requested her to affix the group,” stated Regina Andrew Detroit CMO Neil MacKenzie. “We need to leverage that have, and the depth of her artistic expertise, to inform a extra immersive story concerning the Regina Andrew model to each the shopper and the buyer.”
Dumford has greater than 15 years of expertise within the promoting company world the place she partnered with international house enchancment shoppers, most just lately with Charlotte-based company Wray Ward. Previous to that, she labored for Lowe’s Residence Enchancment as a digital designer.
Dumford experiences to MacKenzie and can work within the firm’s Excessive Level workplace.
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