The smartphone market registered 1.5 per cent year-on-year development within the March quarter with shipments touching 32.5 million models, IDC mentioned in an announcement.
Despite the low determine, India was the one nation among the many high three nations to see any development. Both China and US markets declined 20.Three per cent and 16 per cent, respectively, within the mentioned quarter.
“COVID-19 will have a substantial impact on the Indian mobile phone market in 2020, with potential supply chain disruptions and slower-than-expected consumer demand for the next few quarters,” IDC India Research Director (Client Devices and IPDS) Navkendar Singh mentioned.
He added that the India cell phone market is predicted to observe a U-shaped restoration from September quarter onwards.
“The pent-up demand from the first half of the year will gradually shift to the second half, rolling over to 2021 as well. A revival in consumer demand is expected around the festive quarter of Q4 with amplified marketing and promotional activities,” he mentioned.
Xiaomi led the smartphone tally within the March quarter with 31.2 per cent share, adopted by Vivo (21 per cent), Samsung (15.6 per cent), Realme (13.1 per cent) and Oppo (10.6 per cent).
Inventories remained excessive all through the distribution channels as a result of seasonally low demand within the first quarter, clubbed with the COVID-19 affect from mid-March onwards because the nationwide lockdown was introduced, IDC mentioned.
“The on-line channel grew by 9 per cent y-o-y in Q1 2020 as a result of a number of new launches, engaging reductions, cashback provides, and affordability schemes registering a share of 43.1 per cent.
“On the other hand, offline channel shipments declined by 3.5 per cent y-o-y, owing to fewer consumer offers, fewer retail walk-ins, and a more aggressive portfolio available on e-tailer platforms across leading brands,” IDC India Associate Research Manager (Client Devices) Upasana Joshi mentioned.
The common promoting value (ASP) grew 5.5 per cent y-o-y to USD 171 (about Rs 12,900).
The sub-USD 200 phase continued to dominate, accounting for 76.2 per cent of the market.
The mid-range phase of USD 200-300 grew 87.four accounted for 18.2 per cent of the market, whereas mid-premium phase of USD 300-500 accounted for 3.eight per cent share.
In the premium (over USD 500) phase, Apple continued to dominate with a market share of 62.7 per cent, adopted by Samsung and OnePlus.
The characteristic cellphone phase, which nonetheless accounts for 41.2 per cent of the general cell phone market in India, continued to say no year-on-year and registered cargo of 22.eight million models within the first quarter.
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