NEW ORLEANS – Scott McKearn, the founding father of Banana Manor, which sells space rugs, is right here to show together with his new advert marketing campaign that a bit pores and skin goes a good distance on this planet of residence furnishings.
The retailer was considered one of Home Accents Today’s Retail Stars in 2023 and pairs a third-generation rug weaving facility in Bhadohi, India, with an importer based mostly in New Orleans.
With the brand new advert marketing campaign launching this week, New Orleans has been handled to a sequence of provocative billboards which might be positive to get individuals speaking (and perhaps blushing). Within the advert, McKearn poses like a centerfold mannequin, lounging on a pile of rugs, with little or no left to the creativeness.
“Let’s simply say some billboard firms acquired a bit nervous,” McKearn admits. “We had so as to add a bit digital cover-up right here and there, however the essence stays as daring as ever. No methods, no illusions—simply the naked fact, the best way clients prefer it.”
McKearn’s objective is to showcase nationally that their vertically built-in mannequin makes them not like every other rug retailer, establishing Banana Manor as the most important rug manufacturing facility outlet within the U.S.
With a powerful emphasis on providing extra in-stock Oushaks than anybody else, Banana Manor is ready to create the most effective worth for handmade rugs whereas delivering unmatched high quality and selection to each inside designers and on a regular basis clients, in accordance with McKearn.
McKearn has plans to develop the marketing campaign to different main markets like Atlanta and Dallas and is about on making waves.
“We’re not simply promoting rugs; we’re promoting an perspective. And that perspective is all about enjoyable, a bit mischief, and a complete lot of worth,” he stated.
McKearn additionally plans to exhibit on the Dallas Whole House & Reward Market in January with a big, three-sided signal within the Expo Corridor that he’s assured gained’t go unnoticed.
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