Seldens acquires fellow retailer, Schoenfeld Interiors

Story highlights:

• Seldens acquires Schoenfeld Interiors in Bellevue.
• Showroom to reopen below Seldens in September with up to date design.
• Acquisition preserves Schoenfeld shopper orders and designer relationships.
• New location affords improved visibility and buying expertise.

BELLEVUE, Wash. — Seldens Designer Home Furnishings, a fourth-generation Puget Sound retailer, has bought longtime Bellevue retailer Schoenfeld Interiors for an undisclosed sum.

Seldens is working with proprietor Bob Schoenfeld, who’s retiring, throughout the transition. The total design and administrative crew is staying on; the Schoenfeld warehouse workers, who work about two hours north, will stay by way of August. Seldens will deal with the supply of remaining Schoenfeld shopper orders and refresh the house in preparation for a Seldens Bellevue reopening in September.

“There’s a powerful overlap in our design philosophy, product strains, and above all, in how we serve shoppers,” stated Basic Supervisor Jake Cross, a fourth-generation Seldens member of the family.

“Bob and his crew at all times had a terrific deal with who they have been and who they have been serving,” Cross instructed Home Accents Today. “He didn’t get distracted by shiny issues. It was one thing I admired about him.”

Schoenfeld excelled in presenting up to date life-style appears to be like. Amongst its manufacturers have been American Leather, Cattelan Italia, Lee, Gamma, Copeland, and others.

Seldens, in the meantime, is understood for its Northwest tackle conventional and transitional types. Its manufacturers embody Stickley, Lexington and American Leather-based, amongst others. Folding the Schoenfeld assortment into Seldens will add new design choices for purchasers, Cross stated.

Seldens additionally carries ornamental equipment, wall art, lighting and prime of mattress. With the acquisition of Schoenfeld, Seldens will develop into extra up to date dwelling accents, notably in lighting, Cross stated.

“House accents has at all times been necessary to us – the frosting on the design that basically brings it to life.”

The Seldens gross sales crew is made up of inside designers who function guides for purchasers and go on home calls — visiting shoppers’ dwelling to see what present items they’ve and to measure; they then return to the shop and provide you with a full plan for the shopper. “It’s a full bundle to tie every part collectively,” stated Cross. “A designer will exit with quite a lot of dwelling accents and equipment and end it off. It’s equipment that basically give the wow issue and full the look.”

With the acquisition of Schoenfeld, Seldens — which operates three Selden shops, a Bassett Home showroom and a Summer season Home showroom — could have 11 in-house designers.

For Seldens Bellevue, the brand new location supplies a strategic enchancment. The 17,000-square-foot showroom on Northup Means affords higher visibility, simpler parking, and a extra handy buying expertise than its present mixed-use location at 10708 Important Road.

In its nook of the Pacific Northwest, Seldens competes with massive furniture verticals like Ethan Allen, RH, West Elm, Pottery Barn and Room & Board. Its acquisition of Schoenfeld will seemingly strengthen its place within the market.

“We’re opponents, positive, however we’ve additionally been pals with Bob for years,” famous Scott Selden, third-generation co-owner, of the Schoenfeld acquisition. “That’s a phenomenal factor in regards to the Northwest furnishings market. There’s a degree of mutual admiration and cooperation that may be fairly particular — and this transition displays that.”

“It is a win for everybody,” agreed Bob Schoenfeld. “I get to retire realizing my shoppers and crew are in good fingers, and Seldens will get a terrific location and nice individuals. It’s the precise solution to do it.”