Senthera, a new body care brand, launches in India their Make Love collection

The primary scent that Margarita Kuritsyna remembers placing on at her childhood house in Ukraine, is a tropical scent known as Pacific Paradise. The bottle, pink and blue in color, usually introduced with it a fruity and enjoyable odor. “The field had this younger girl amidst palm timber. It was possible my mom’s perfume that I stored utilizing for some time,” she says. A few years since, her tryst with the world of perfume and fragrance deepened. She gravitated to scents that usually had notes of vanilla and all the time ended up making heads flip at occasions she would go to. “I’d additionally ask individuals what they wore too,” she says.

From her years of rising up in Ukraine, Margarita arrange a life in India’s Gurugram. It was quickly after that the search for locating the proper scent that additionally offered healthful nourishment started. The concept for Senthera, her model, was therefore born in 2023 and launched in July this yr.

The primary line, Make Love, wrapped in lush and fairly pink packaging, consists of a bathe gel with 10 oils, exfoliating physique scrub and physique cream with collagen. Upon opening the bottles, one instantly picks up on rose, lychee and vanilla. It’s refined but it persists within the air, many hours after its first use. Of the three merchandise, a bathe gel for a lightening fast bathtub, an exfoliant for a deeper cleanse and the collagen physique cream for hydrated pores and skin, the cream stays a winner. Its scent, filled with notes that the Indian palate is accustomed to, is one that’s delicate but intense.

Though Margarita didn’t research perfumery and was within the occasions and administration area, she pivoted in the direction of wellness early in her life. “I did many alternative issues after college however I keep in mind coming into the world of physique care when my mom handed me a present of physique cream and bathe gel. It smelt nice but it surely didn’t do a lot for my physique. I used to be all the time drawn to the wellness business and the fervour for perfume lingered. That’s the reason I created my very own model,” she says.

At a wellness retreat for the launch of Senthera in Goa’s Brij Parasio amidst massages and connoisseur meals, Margarita says that folks usually care for their face with a number of energetic elements however don’t pay the identical consideration to their physique. “It’s why our ingredient checklist included peptides, collagen and a number of other different nourishing elements,” she says.

As somebody who all the time hopped out and in of showers shortly, Margarita says that it’s important to take time twice every week to exfoliate. It’s why her scrub continues to depart behind all of the pure oils that the physique produces. The product is freed from harsh chemical substances, with out silicone and paraben and is vegan. “I don’t like that squeaky clear, no oil feeling of the pores and skin that some merchandise create. It makes the pores and skin extraordinarily dry. We’re cautious about making certain that the showering ritual, on most days, is fast, but intimate,” she says, explaining an excellent bathing ritual on the Goan resort the place massages, journaling and tarot readings are curated for the launch.

It’s why the road is eponymously named Make Love. Margarita desires individuals to recollect the candy odor of falling in love or growing a small crush. Reminiscences have scent, she says.

Margarita says that it has taken relentless trials and plenty of iterations of rose, lychee and vanilla to get right here. It took two years for the ultimate pattern to develop. Solely after this did she select to let her household and mates take a whiff. “I don’t suppose I’ve absolutely grasped that one thing I’ve made is now out on the earth. It’s great to see and soak up,” she says.

The intention is to make sure that Senthera hits cabinets of shops and is out there on e-commerce platforms throughout India. “We shall be launching new traces and delivery overseas quickly,” she says. For now, she desires to make sure that everybody who will get a whiff of Senthera is reminded of the Goan monsoon: the place one sips on feni between cloud bursts, because the odor of rain lingers within the air. All that’s left to do is an extended soak in sizzling water.

Senthera’s Make Love vary begins at ₹1,499 and is out there on sentheraworld.com.

(The writer was on the occasion in Goa on invitation of the model.)