Slayrobe: New AI Fashion App with Colour Analysis, Wardrobe Tools & Style Tips

Browse. Add to cart. Pay. Whereas this has been the widespread approach of procuring on-line, a brand new app goals to vary this for girls. Slayrobe, helmed by Delhi-based Pooja Lalwani, who has led style tech initiatives at Google, Tommy Hilfiger, and Calvin Klein previously, is geared toward being a “structured, clever styling platform that places the consumer’s physique, story, and magnificence agenda on the centre”.

Right here, as soon as customers log in, they first enter their top, determine their physique form, options they’re flaunting/downplaying, and their ‘vibe’. Suppose diva, boss, and the like. This information then helps the app curate shoppable appears, advocate outfits, make-up, and jewelry. Like one thing? The app will lead you to the respective product’s model web site. “Not like procuring or content material apps, Slayrobe pioneers the creation of a pre-commerce layer, serving to girls perceive what works for them, why it really works, and the best way to use day-after-day,” says Pooja.

Slayrobe affords customers a spread of companies, together with a professional-grade 12-season color evaluation to determine your most flattering shades, product suggestions, and wardrobe administration instruments. “The latter contains handpicked types and styling ideas, together with unique entry to merchandise of homegrown manufacturers corresponding to UnDenim and Pieux. We even have a library of shoppable lookbooks, posts, and blogs,” says Pooja. She provides that expert-led content material and webinars will even be obtainable alongside an AI-powered chat-based help “skilled on each, model and confidence-related subjects”. “Powered by a proprietary algorithm skilled on over 70,000 styling determination factors, and enhanced by AI, the app brings collectively professional styling logic, color science, look psychology, and style intelligence.”

The concept to create such an app happened when Pooja, by way of her stints in style and tech, more and more discovered “style getting quicker, louder, extra data-driven”. “And when the narrative shifted to sustainability and waste discount, it stayed caught on the manufacturing facet, addressing provide chain, circularity and design. Nobody addressed the rack of returns and the truth that the fixed overwhelm of merchandise wasn’t serving to girls,” says the entrepreneur who began researching the app in late 2024, and carried out interviews, surveys, and discussions “to convey on potential customers (over 1,000 girls) to validate the thought”. The precise product construct, refinement, and testing got here collectively over the previous six months, she says. For styling logic and inputs, “in addition to leveraging style literature spanning over 100 publications, simplifying 70,000 determination factors, we’ve additionally labored with consultants; picture professionals, designers, technical product advisors,” explains Pooja.

As for posts, blogs, and shoppable lookbooks on the app, they’ve been developed in-house. “We’ve sought inputs from stylists, designers and content material specialists the place related,” she says, “Throughout our beta with an actual viewers of over 25 contributors, this content material was reviewed and validated by a various group, together with style householders, magnificence and make-up artists, working professionals, and people with formal style training.”

If you’re not looking to buy extra, the app additionally has a function to assist organise your wardrobe. Merely take footage of your garments and equipment, and the app will give choices on the best way to pair them collectively. “It even prompts when a match isn’t discovered. The identical refined logic runs whereas searching for new objects to counsel related pairings and types,” she provides.

Presently working on a “freemium” mannequin, customers can obtain and use primary group options, blogs, content material, and chat totally free. “For superior options, like color evaluation, wardrobe administration, and a curated procuring expertise, a periodic subscription is required,” Pooja concludes.

The app is accessible to obtain on the Play Retailer and iOS. The subscription is priced at ₹499 a month, however launches at an introductory value of ₹199.