Snapchat this Independence Day has one thing particular for its Indian customers. The social media platform has introduced its augmented actuality (AR) function ‘Landmarker’ to New Delhi’s India Gate. The function will enable Snapchat customers, aka Snapchatters, to superimpose augmented actuality experiences on prime of the historic monument. Alongside bringing Landmarker to India Gate, Snapchat has launched unique picture filters that it calls ‘Lenses’ to let its customers within the nation just about rejoice the seventy fifth Independence Day by creating customised photographs. The app has additionally created a hashtag #MeraBharatMahan to showcase completely different creations from Indian customers.
To expertise Landmarker, Snapchat customers coming near India Gate might be notified to level their digicam on the monument. This can add an AR layer to brighten India Gate with the tricolour.
Snapchat initially supplied Landmarker for 5 places globally, although its father or mother firm Snap expanded support for the feature to India in August 2019 by bringing it to Gateway of India in Mumbai and Taj Mahal in Agra. Snap additionally tied up with Spotify shortly after launching Landmarker in India to showcase a Diwali-themed AR lens for Gateway of India.
Along with the growth of its Landmarker function, Snapchat has introduced new AR Lenses for the event of Independence Day. Customers may also use #MeraBharatMahan hashtag when sharing their quick movies on the app to get an opportunity of showcasing their creations on its Highlight feed.
“Snapchat’s technique stays centered on deepening the culturally and domestically related expertise for Indian customers via product developments, inventive instruments, neighborhood engagement and partnerships,” mentioned Durgesh Kaushik, Head of Market Growth, India at Snap, in a ready assertion.
As per the information shared with Devices 360, Snapchat’s every day person base in India has grown 100% year-on-year for the previous 5 quarters. Snap additionally claimed that its app witnessed over 150 % development in every day energetic customers over the previous yr. It, nevertheless, did not present an estimated variety of customers on Snapchat from India.