Sony Music Leisure could also be trying to enterprise into the sector of non-fungible tokens (NFTs). The corporate, shaped in 1929, is trying to deliver artists in addition to music along with the NFT trade. The American music large has filed a trademark utility asking permission to cowl ‘audio and video recordings that includes stay musical performances authenticated by NFTs.’ With the likes of a number of music celebrities like Snoop Dogg, Justin Bieber, and Madonna, amongst others — the NFT trade appears to be gaining reputation on a world degree.
Sony has filed a trademark utility for the Columbia Data brand, intending to make use of it round NFT-backed media.
Whereas Sony is but to disclose its NFT-related plans, emblems lawyer Mike Kondoudis has shared screenshots of the corporate’s filings on Twitter.
The applying additionally seeks related approvals to covers advertising and marketing companies, promotion, distribution, advertising and marketing, promoting, and on-line leisure.
This submitting from Sony provides to the large listing of already filed patents from corporations in search of to discover the NFT enviornment this yr.
This yr, thus far, variety of NFT purposes have surpassed these submitted within the crypto, Web3, and metaverse arenas.
By this time, over 5,800 purposes and patents regarding NFTs have already made it to the US Patent and Trademark Workplace (USPTO). In 2021, this quantity stood at 2,087.
Sony Music has been making inroads within the digital belongings sector.
Earlier in March, the music firm partnered with Solana-based NFT market Snowcrash and fellow music large Common Music Group to launch Bob Dylan and Miles Davis NFT collections someday in 2022.
