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Startups push for ‘work from anywhere’ model to boost flexibility


Bengaluru: As India Inc. begins sending extra employees again to the workplace, a clutch of organisations is marking a special form of milestone–embracing ‘work from anywhere’.

Flyhomes, NoBroker, Meesho, Angel One (previously Angel Broking), ITC Infotech, Magicpin and Springworks are among the many corporations which have both gone absolutely distant or given some or most of their workers the chance to work from anyplace.

Their working fashions could differ, however in a post-Covid atmosphere and aggressive jobs market, all of them tackle employees’ elevated want for extra flexibility and higher work-life stability.

Actual property startup Flyhomes, for example, is a remote-first firm that has given workers the flexibleness to both be absolutely distant or work in a hybrid mannequin.

Social commerce platform Meesho has allowed folks to completely work from anyplace, whereas NoBroker has a totally distant coverage for particular buyer name centre groups.

Final month, retail platform Magicpin introduced a remote-first mannequin during which workers can work from anyplace.

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“Worker satisfaction has been by means of the roof, and retention has been excessive,” mentioned Kartik Mandaville, CEO of HR know-how startup Springworks, which was one of many first corporations to take the fully-remote route. “Particularly now when everybody else within the trade has opened/is opening places of work, we’re getting a deluge of purposes as a result of these workers realise they don’t wish to spend hours in site visitors daily, and are extra drawn to distant corporations.”

In November final 12 months, ITC Infotech rolled out a ‘work from anyplace’ coverage.

The ‘work from anyplace’ mannequin has additionally opened up entry to a big expertise pool.

“The WFA coverage opens up the pool of expertise and provides us entry to the perfect minds no matter what their location is,” mentioned Ashish Kumar Singh, CHRO, Meesho. “At the moment, 95% of our whole workforce is working from different places, together with different international locations.”

The flexibleness of ‘work from anyplace’ has additionally turn out to be a compelling issue for some workers to remain on.

“Considered one of our workers’ husband had a job that required him to relocate to a different metropolis, and below regular circumstances, she must stop her job. Not anymore,” mentioned Gaganpreet Luthra, managing director of Flyhomes India.

HR consultants mentioned such corporations can have a bonus within the battle for expertise. “They’re more likely to emerge as engaging employment locations and can have an edge over those that supply none or restricted flexibility,” mentioned Arvind Usretay, business chief – India & South Asia, Mercer Consulting (India).

However challenges stay.

“It isn’t going to be all rosy. The most important good thing about work-from-office is to have a cohesive, vigorous, linked tradition. We have to see how our HR and leaders leverage pandemic learnings and be certain that we preserve our tradition cohesive among the many fully-remote workers,” mentioned Amit Agarwal, cofounder of NoBroker.

Working remotely necessitates an up to date communication and collaboration playbook and every of those corporations are engaged on it. Staff additionally meet up every so often.

As an illustration, Meesho asks its groups to return collectively for work each quarter.

Springworks mentioned it facilitates face-to-face engagement with off-sites; the following one being deliberate for Could.

Magicpin cofounder Brij Bhushan mentioned workers come collectively within the workplace within the first week of each month for higher bonding. Occasions like inner cricket tournaments are organised throughout such gatherings to assist employees bond extra.

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