Swiggy launches services marketplace Pyng

Meals and grocery supply firm Swiggy has launched services marketplace Pyng, by means of which it is going to join customers to professionals resembling health and wellness experts, financial advisors, wealth managers, astrologers and occasion planners.

ET was the primary to report in November 2024 about Swiggy’s plans to foray into this house. On the time, it was operating a pilot programme beneath the ‘Yello’ model, which was subsequently renamed to Pyng.

Nandan Reddy, cofounder and head of innovation at Swiggy, stated, “As our lives turn into more and more fast-paced, the demand for professional assistance — from tax planners and counsellors to yoga trainers — is rising throughout each private {and professional} spheres. With Pyng, we’re providing a dependable, spam-free platform the place customers can join with trusted specialists”.

Pyng has been launched as a standalone app – in keeping with the shift in Swiggy’s technique to launch separate apps for various use-cases. In January, it launched a standalone app for its quick commerce enterprise Instamart.

Swiggy’s Pyng is constructed broadly on the traces of City Firm which provides a number of at-home providers. Nonetheless, City Firm is usually centered on handymen providers resembling electricians, plumbers and painters, amongst others – whereas Pyng primarily goals to attach white-collared professionals to customers. Prosus is a typical investor in each firms.

Walmart-owned ecommerce market Flipkart too has a small presence in at-home providers.

At 12.15pm on Tuesday, Swiggy’s inventory was buying and selling 1.3% larger at Rs 337.15 on the BSE.