The Hunger Games that played out between food-delivery apps on Twitter on New Year’s eve

New Delhi: On New Year’s eve, founders of and Swiggy took to Twitter to share minute-by-minute updates on meals ordering tendencies as the 2 rival apps recorded their highest ever orders in a single day.

Zomato registered 2.5 million orders in a single day on Ddecember 31, 2021, CEO and co-founder Deepinder Goyal mentioned in a tweet late on Friday evening.

Swiggy’s cofounder Shriharsha Majety didn’t wish to be ignored and joined the bandwagon to share NYE tidbits. “Planning on getting out of my consolation zone ( my Twitter cave ) too at present to share NYE tidbits on Swiggy,” Majety tweeted.

Swiggy, too, crossed 2 million orders on Friday.

“On Swiggy’s first NYE in 2014 as a three-month-old food delivery platform, we did one order each three minutes. How occasions have modified. Love India’s starvation for extra,” Majety added.

The stay updates concerning the orders by Goyal and Majety offered inputs on how the 2 rival corporations have been dealing with the excessive volumes given Zomato and Swiggy clocking 7,000 and 9,000 orders, respectively. Final New 12 months’s Eve, Zomato recorded 4,254 orders per minute (OPM) whereas Swiggy recorded 5,500 OPM.

Swiggy additionally revealed that biryani was the most-ordered meals merchandise.

“We’re a biryani loving nation and it exhibits. no surprise 1229 biryanis have been marked ‘delivered’ in a minute!” Swiggy mentioned.

Goyal, who gave the impression to be on a conflict footing, was seen to be live-tracking the orders. At 9:14 pm on Friday, Goyal mentioned that Zomato had clocked 2 million orders and was nonetheless counting. All of the orders amounted to round Rs 91 crore, he added.

The Zomato chief govt additionally revealed that the rise within the variety of orders additionally affected the UPI success charges. “UPI success fee is drastically down throughout all UPI apps (40% success fee proper now, down from 70%+). Will have an effect on OPM negatively.

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